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Celebrating Clinical Trials Day

Every year on May 20, the clinical research community pauses to celebrate Clinical Trials Day.

It is a chance to reflect on how far medical science has come and, more importantly, to recognize the people who make that progress possible.

The day is rooted in history, and it’s also reminder that behind every new treatment or breakthrough is a network of people working with purpose.

For organizations, it is also a great opportunity to bring that purpose into focus and reconnect teams with the impact of their work.

 

clinical trials day

Where It All Started

Clinical Trials Day traces its origin back to the work of Scottish naval surgeon James Lind in 1747. He was trying to understand how to treat scurvy, which was a serious problem for sailors at the time.

His approach was simple but groundbreaking. He tested different treatments on groups of sailors and compared the results. He found that citrus fruits made a real difference, helping to establish the idea that medical treatments should be tested in a structured and measurable way.

That idea still drives clinical research today. The tools have changed. The scale has changed. But the goal remains the same: find out what works, prove it, and use that knowledge to improve care.

james lind - by chalmers

Clinical Trials Are Vitally Important

Clinical Trials Day traces its origin back to the work of Scottish naval surgeon James Lind in 1747. He was trying to understand how to treat scurvy, which was a serious problem for sailors at the time.

His approach was simple but groundbreaking. He tested different treatments on groups of sailors and compared the results. He found that citrus fruits made a real difference, helping to establish the idea that medical treatments should be tested in a structured and measurable way.

That idea still drives clinical research today. The tools have changed. The scale has changed. But the goal remains the same: find out what works, prove it, and use that knowledge to improve care.

clinical trial day illustration of scope and medical devices

The People Who Make It Happen

One of the most important things Clinical Trials Day does is shift the focus to people.

Participants are at the center of every study. They are the ones who volunteer their time, follow study requirements, and take on a level of uncertainty. Without them, research simply would not move forward.

Then there are the professionals behind the scenes. Coordinators, investigators, data teams, and operations staff all play a role in keeping trials running. Their work is detailed, fast paced, and often under pressure. Most of it happens quietly, without much public attention.

This day is a chance to change that, even if just for a moment.

women medical researchers
IN DETAIL

Behind every breakthrough on Clinical Trials Day is a network of people working with purpose.

The day is rooted in history, but it is also a reminder that medical progress depends on people. Clinical Trials Day brings that purpose into focus and gives organizations a reason to pause and say the work matters.
Three remedies compared on a balance, with citrus identified as an effective treatment for scurvy.
Clinical trial protocol connected to a vaccine, medication, medical device, and protected research data.
IN DETAIL

The origins of Clinical Trials Day

Clinical Trials Day is observed each year on May 20, marking the date in 1747 when Scottish naval surgeon James Lind began an experiment to find an effective treatment for scurvy among sailors aboard HMS Salisbury.

Lind gave comparable groups of sailors different remedies and observed the results. Those who received oranges and lemons improved dramatically, providing early evidence that treatments could be evaluated through structured comparison rather than assumption or tradition.

Although clinical research has evolved enormously since Lind’s experiment, the principle remains the same: test carefully, measure the results, and use reliable evidence to improve care. Clinical Trials Day honors that milestone while recognizing the participants and professionals whose contributions continue to move medical research forward.

IN DETAIL

Clinical trials are vitally important

Vaccines, therapies, and medical devices are part of everyday life, but none of them exist without clinical trials. The response to COVID-19 made this more visible than ever, showing what is possible when research is prioritized and collaboration is strong.It also highlighted how much effort goes into running trials well. There are protocols to follow, data to manage, and participants to support, and it depends on people getting the details right every single day.

See how tracking supports trials →

Clinical trial professionals who make research possible
Bringing Clinical Trials Day recognition into the workplace
IN DETAIL

Who makes Clinical Trials Day possible

One of the most important things Clinical Trials Day does is shift the focus to people. Every study depends on a network of participants and professionals who keep research moving forward, most of them working quietly without much public attention.

Participants

Volunteers are at the center of every study. They give their time, follow study requirements, and take on uncertainty. Without them, research simply would not move forward.

Coordinators & investigators

Coordinators and investigators keep trials running day to day, managing detailed, fast-paced work that often happens under pressure.

Data teams

Data teams capture, clean, and safeguard the information that turns a study into evidence regulators can trust.

Operations staff

Operations and site staff handle the logistics, supplies, and scheduling that keep every visit on track.

The wider team

From leadership to support functions, everyone contributes to the shared purpose behind clinical research.
IN DETAIL

Simple ways to mark Clinical Trials Day

Clinical Trials Day can easily pass by as just another industry observance, but it does not have to. It is one of the easiest opportunities to build engagement without overcomplicating things. The key is not to make it elaborate; it is to make it genuine.

A message from leadership

A simple note from leadership acknowledging your clinical and administrative teams can go a long way toward making people feel seen.

Schedule a message →

Share a patient story

Sharing how a study is impacting patients reconnects people to the bigger picture and reinforces why the work matters.

Find story ideas →

A token of gratitude

A small reminder of gratitude, a memento, or a short recognition moment can create a lasting sense of shared purpose.

Send a thank-you →

Thank-you message connecting recipients with gift cards, merchandise, experiences, and compliant participant payments.
IN CONTEXT

How to run a Clinical Trials Day moment with incentives

Clinical Trials Day recognition workflow in TruCentive
AT A GLANCE

How to run a Clinical Trials Day moment with incentives

Decide who you want to recognize

Offer a choice-based reward

Keep participant rewards compliant

Send it in minutes and follow up

01

Start with your audience. Employees and study participants call for different approaches, so decide up front whether you are thanking internal teams, participants, or both.

02

For employees, a choice-based reward, whether a digital reward, merchandise, or a small experience, gives people something personal to connect with. Choice matters because not everyone values the same thing.

03

For participants, compensation must follow clear guidelines. Focus on the experience around it: timely payments, clear communication, and simple thank-you messages that build trust.

04

Deliver rewards by email or text, personalize each note, and let automated reminders handle the rest so nothing slips through the cracks.

IN DETAIL

Tailoring Clinical Trials Day recognition

Employees

Participants

Choice-based rewardsCompensation follows set guidelinesTimely digital deliveryPersonalized thank-you messageMerchandise & experiences
Ways to tailor Clinical Trials Day recognition

CLINICAL TRIALS DAY APPRECIATION IDEAS FOR YOUR TEAM

“Born in Edinburgh in 1716, James Lind joined the Royal Navy and, aboard HMS Salisbury in 1747, compared remedies for scurvy under similar conditions. The sailors given oranges and lemons recovered. He shared the results in his 1753 Treatise of the Scurvy and was later appointed Chief Physician of the Royal Naval Hospital Haslar. His evidence-based approach still guides the clinical research we celebrate on Clinical Trials Day.”

— TruCentive

IN CONTEXT

Clinical Trials Day appreciation ideas for your team

Clinical Trials Day is a perfect opportunity to recognize your team and express gratitude for their dedication. Here are a few simple ideas you can use to plan your show of gratitude, grouped by the kind of recognition they create.

Shared experiences & team connection

Bring people together with a company-wide breakfast or lunch, a delivered meal, a group outing, a sponsored happy hour, or a team volunteer day.

Flexibility, time & human appreciation

Respect employees’ lives with a day or half-day off, a flexible schedule, a lunch gift card, or a personal thank-you sent by email or text.

Personalized rewards & tangible thanks

Give people something to choose and remember by mixing merchandise, gift cards, virtual cards, and payments so recognition feels thoughtful.

Recognition, visibility & celebration

Make appreciation public with an awards ceremony, a “wall of fame,” or prizes recipients can choose from merchandise, gift cards, and payments.

Short on time?

Start with a send-ready project, add your message and recipients, and send awards or gifts in under five minutes, with your branding built in.

1747

James Lind runs the
first controlled trial

May 20

Clinical Trials Day
celebrated worldwide

12

sailors in the
original 1747 study

< 5 min

to send thank-you
rewards with TruCentive

1716

1747

1753

HMS

Haslar

“Born in Edinburgh in 1716, James Lind joined the Royal Navy and, aboard HMS Salisbury in 1747, compared remedies for scurvy under similar conditions. The sailors given oranges and lemons recovered. He shared the results in his 1753 Treatise of the Scurvy and was later appointed Chief Physician of the Royal Naval Hospital Haslar. His evidence-based approach still guides the clinical research we celebrate on Clinical Trials Day.”

Adapted from the CDER Center for Clinical Trial Innovation (C3TI), which marks May 20 as the start of the first randomized clinical trial and works to spur future clinical trial innovation. CDER Center for Clinical Trial Innovation (C3TI)

IN DETAIL

Make this Clinical Trials Day one your team remembers

At its core, Clinical Trials Day is not complicated. It is about acknowledging the people who show up every day to move research forward, and remembering that behind every data point is a person. When that message is reinforced through words, actions, or a small but thoughtful incentive, it tends to stick.

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Employee recognition · Participant appreciation · Clinical Trials DayResource library › Marketing / sales

IN DETAIL

Celebrating Clinical Trials Day

You were still charged for itEvery year on May 20, the clinical research community pauses to celebrate Clinical Trials Day.It is a chance to reflect on how far medical science has come and, more importantly, to recognize the people who make that progress possible.The day is rooted in history, and it’s also a reminder that behind every new treatment or breakthrough is a network of people working with purpose.For organizations, it is also a great opportunity to bring that purpose into focus and reconnect teams with the impact of their work.Roughly 30 percent of reward and incentive emails never reach a recipient’s inbox.Nearly one in three emails never reaches the primary inbox on an average first send. The recipient never sees the reward, and the sending platform gets no signal anything went wrong.
AT A GLANCE

Where It All Started

Clinical Trials Day traces its origin back to the work of Scottish naval surgeon James Lind in 1747. He was trying to understand how to treat scurvy, which was a serious problem for sailors at the time.His approach was simple but groundbreaking. He tested different treatments on groups of sailors and compared the results. He found that citrus fruits made a real difference, helping to establish the idea that medical treatments should be tested in a structured and measurable way.That idea still drives clinical research today. The tools have changed. The scale has changed. But the goal remains the same: find what works, prove it, and use that knowledge to improve care.

21%

of first emails route to spam on average across major providers

9%

are silently blocked, with no bounce and no notification sent to the sender

$0

recovered from incentives marked delivered that went to junk or were dropped

IN DETAIL

Clinical Trials Are Vitally Important

It is easy to take modern medicine for granted. Vaccines, therapies, and medical devices are part of everyday life. But none of them exist without clinical trials.Recent global events, especially the response to COVID-19, made this more visible than ever. The speed at which vaccines were developed showed what is possible when research is prioritized and collaboration is strong.At the same time, it also highlighted how much effort goes into running trials well. There are protocols to follow, data to manage, and participants to support. It is a complex process, and it depends on people getting the details right every single day.
AT A GLANCE

Three questions to ask your platform right now

Can you send from your own domain?

Can you see whether a reward was actually viewed and claimed?

Can you send reminders based on what recipients actually did?

1

A reward email from an address your recipients recognize carries far more weight than one from an unfamiliar platform domain.

2

Delivery confirmation only tells you an email left the server. Real visibility into views, clicks, and claim status tells the rest of the story.

3

Behavior-based reminders meaningfully increase how many rewards get redeemed, versus a single blanket send.

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Incentive delivery that means more and costs less

Unclaimed rewards returned, always. Build a complete project in the campaign builder with your logo, your recipients, and your incentive selections, then send. Related reading: Employee Appreciation Day, National Workaholics Day.

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