SOC 2 TYPE II Certified · HIPAA · PCI DSS · WCAG 2.2 AA · trust.trucentive.com

Unclaimed rewards returned to you 

Support | 415-386-8600

AGENCY PROGRAMS

Scale client incentive campaigns without scaling fulfillment chaos.

Create client-branded lead-generation, survey, event, referral, loyalty, promotion, and goodwill campaigns without building a reward-fulfillment operation. TruCentive gives agencies flexible creative, recipient choice, automated delivery, reusable workflows, and reporting clients can understand.

No credit card required. Build and send branded client samples before you commit.

White-label agency incentive workflow connecting multiple client campaign designs to reward choices, email and SMS delivery, and client-ready reporting.
White-label agency incentive workflow connecting multiple client campaign designs to reward choices, email and SMS delivery, and client-ready reporting.
THE EXECUTIVE CASE

Creative wins attention. Operations determine whether the experience delivers.

A clever reward concept only creates value when the right audience receives it, understands it, claims it, and completes the intended action. For agencies, execution quality is part of the creative. A strong operating model connects the brief to clear eligibility, relevant choice, branded delivery, timely reminders, controlled spend, and defensible measurement.

$1

small survey pre-incentive tested

In a Gallup randomized mail-survey experiment involving nearly 30,000 households, a prepaid $1 bill was compared with no incentive.

2.2×

observed mail-survey response rate

The $1 group’s response rate was 26.3%, versus 11.8% without an incentive—about 2.2 times as high in that specific mailed-survey setting.

$5.50

lower cost per completed survey

Gallup reported that the $1 condition reduced average cost per completed survey by $5.50 compared with no incentive.

1M+

reward and creative options

TruCentive offers 1M+ gift card, payment, merchandise, prepaid, and swag options that agencies can curate around the campaign idea.

Gallup incentive experiment · 46-trial survey-incentive meta-analysis · TruCentive agency programs. Results are setting-specific and not a guarantee for digital, promotional, or client campaigns.

WHY EVEN SMALL INCENTIVES MATTER

A small reward can make the campaign promise feel real.

The incentive does not need to overpower the campaign. A modest, relevant reward can clarify the value exchange, reduce procrastination, and make appreciation tangible. Test value, timing, message, and audience together—then scale only when incremental client value exceeds total program cost.

Add immediacy

Connect fulfillment closely to the qualifying action. Prompt delivery makes the offer credible and prevents the experience from fading after the campaign moment.

Reinforce the creative idea

Curate gift cards, merchandise, swag, or payments that extend the campaign concept. The reward should feel like part of the idea—not a generic code pasted onto it.

Offer audience choice

Let recipients choose from an approved mix. Choice increases relevance across segments and markets without asking agency teams to coordinate separate vendors.

Protect client economics

Use right-sized amounts, eligibility limits, expiration, validation, and control groups. Report incremental action and downstream value—not claim rate alone.

BUILT FOR AGENCIES AND THEIR CLIENTS

One delivery layer. Every campaign brief.

Standardize infrastructure while preserving each client’s audience, identity, message, offer, reward mix, channel, timing, approval path, funding, reporting, and legal requirements.

Lead generation & funnel nurture

Support qualified form fills, demos, meetings, product trials, nurture milestones, and other observable funnel actions with a clear and timely value exchange.

Surveys & feedback

Thank respondents for their time after customer, market, NPS, experience, or brand research. Use neutral wording, quality checks, and transparent eligibility.

Events, webinars & demos

Encourage live attendance, meaningful participation, meeting acceptance, or post-event follow-through for webinars, trade shows, lunch-and-learns, and client events.

Referrals, reviews & advocacy

Reward qualified referrals or honest feedback with disclosure and platform-policy controls. Never condition a review incentive on positive or negative sentiment.

Loyalty, retention & goodwill

Make customer appreciation, retention, milestones, service recovery, and partner goodwill feel specific to the client brand and relationship.

Contests, promotions & launches

Fulfill approved contest and sweepstakes prizes, product-launch offers, limited-time promotions, or creative premiums after jurisdiction-specific review and official rules.

WHY TRUCENTIVE

Client-branded experiences. Agency-level control.

TruCentive combines flexible client branding with the controls agency operations, account teams, Finance, Procurement, Security, Legal, and client stakeholders expect. Reuse proven projects, personalize delivery, automate claim-aware reminders, and track the who, what, and when of every reward.

Flexible client-brand creative

Control the logo, campaign message, email, SMS, recipient experience, reminder cadence, and post-claim communication for each client program.

1M+ mix-and-match options

Mix gift cards, merchandise, payments, prepaid options, and swag to support different briefs, audiences, budgets, themes, and geographies.

Automated delivery and follow-through

Deliver through email, SMS, both, printed or bulk links. Automated reminders stop after claim, while post-claim messages can reinforce the campaign or next action.

Client-ready visibility and savings

Track delivery, views, claims, selections, refunds, and exceptions. Under Pay as You Go, TruCentive says unclaimed value returns to the account instead of becoming provider breakage.

A BETTER AGENCY OPERATING MODEL

Compare what your teams—and your clients—actually get.

Decision factor

Manual fulfillment or fragmented vendors

TruCentive agency programs

Unused reward value

May sit in purchased codes, disappear into spreadsheets, or become vendor breakage.

Returned to the TruCentive account under Pay as You Go.

Client-brand experience

Generic fulfillment pages or separate vendors that interrupt the campaign idea.

Client-specific branding, messages, recipient pages, reminders, and post-claim communication.

Campaign delivery

Manual code purchasing, inventory files, one-off emails, and country-by-country coordination.

Reusable projects, individual or list sends, email/SMS, printed delivery, bulk links, and integrations.

Follow-through

Manual resends and no reliable view of whether the recipient claimed.

Claim-aware reminders, resend and revoke controls, expiration, and post-claim follow-up.

Reporting and economics

Spreadsheet reconciliation, fragmented invoices, and limited client-ready evidence.

Recipient-level status, reward-choice data, unclaimed-value visibility, and exportable reporting.

TruCentive says its typical Pay as You Go delivery fee is 6% and that most customers save 23% after fees because unclaimed value is returned. Verify current pricing and methodology before publication; agency and client economics depend on reward value, claim rate, audience, channel, expiration, and attribution.

FROM BRIEF TO CLIENT REPORT

Launch creative rewards without building fulfillment infrastructure.

01

Translate the brief into action

Define the client objective and one observable qualifying action. Document the audience, attribution, exclusions, approval path, success metric, control group, fraud rules, and campaign owner.

02

Design the branded value exchange

Translate client identity and the creative idea into the reward mix, message, delivery page, cadence, terms, and post-claim action. Build a sample for stakeholder approval.

03

Automate fulfillment

Load recipients individually or by list, connect an approved trigger, and deliver through email, SMS, both, printed or bulk links with claim-aware reminders.

04

Report business outcomes

Report incremental response, qualified conversion, claim rate, cost per incremental action, downstream value, exceptions, and returned funds—not vanity metrics alone.

QUESTIONS AGENCY LEADERS ASK

Protect the creative, the client relationship, and the campaign economics.

Can every client have its own branding?

Yes. Each program can use its own logo, message, creative treatment, recipient experience, reminder cadence, and follow-up. Establish reusable client templates to protect consistency.

Is TruCentive completely white label?

TruCentive supports highly branded delivery, but “white label” can mean different things—including sender identity, domains, portals, support, and platform visibility. Confirm the exact client-facing configuration during a design session before promising a fully invisible provider.

Can agencies manage multiple clients and campaigns?

Yes. Reusable projects, roles, approval controls, program funding, lists, integrations, and reporting support a managed-service model. Define client separation, access, billing, and data-handling rules before launch.

Can small incentives really improve performance?

They can in the right context. Randomized research supports survey-response effects, including very small mailed incentives, but performance varies by action, audience, channel, creative, timing, and fraud. Test rather than generalize.

How do we manage reviews, contests, and fraud?

Use qualified-event validation, caps, deduplication, clear disclosures, official rules, and jurisdiction-specific legal review. For reviews, never require a particular sentiment and follow the destination platform’s policy.

What happens to unclaimed rewards?

Under TruCentive Pay as You Go, unclaimed incentive value returns to the account. Agencies should define whether returned value remains with the client program, is reallocated, or is handled under the client agreement.

ADD REWARD STRATEGY TO THE AGENCY VALUE PROPOSITION

Design your next client incentive campaign today.

Bring one client brief to a TruCentive design session. Leave with a branded sample, mapped delivery workflow, approval plan, and a clearer way to communicate economics and results.

1M+ options · 250+ countries and territories · Client-branded delivery · Email, SMS & bulk links · Automated reminders · Unclaimed value returned with Pay as You Go