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TruCentive API

Build, send, and track branded incentive experiences from any application. The TruCentive Payette API delivers gift cards, prepaid cards, payments, merchandise, and SWAG with recipient choice, automated communications, and real-time status—all through a RESTful integration.

RESTful API · Real-time webhooks · Sandbox access · SOC 2 Type II certified

TruCentive API demonstrating connections to popular tech stack options, including CRM marketing research CMS wellness and HR reward solutions
API ADVANTAGE

One API. Every incentive experience.

The Payette API lets your application create, send, and track complete branded incentive experiences without rebuilding reward infrastructure. Use RESTful endpoints to control the reward mix, messaging, timing, recipient choice, and program status.

REST

documented integration

RESTful endpoints and sandbox access help teams move from proof of concept to production.

Real-time

webhook visibility

API responses and webhooks keep applications updated as incentives are sent, viewed, claimed, or expire.

Global

reward coverage

Deliver gift cards, prepaid cards, payments, merchandise, charitable options, and SWAG across global programs.

Choice

recipient choice

Single or MultiSelect experiences let recipients choose from a curated reward menu.

Designed for CRM, research, clinical, HR, loyalty, marketing, and partner workflows.

BUILT FOR DEVELOPERS

From application event to recipient action—automatically.

Trigger a complete incentive journey from an event your application already understands, then let TruCentive handle the branded delivery experience, recipient choice, reminders, and status updates.

Send on demand

Send immediately after a survey, milestone, purchase, referral, recognition event, or any qualifying action in your application.

Create branded journeys

Apply your branding, reward categories, message, value, expiration, and recipient landing experience without building them from scratch.

Automate communication

Deliver by email or SMS, schedule claim-aware reminders, and send a post-claim message that advances the workflow.

Track every outcome

Use secure API responses and webhooks to monitor delivery, engagement, claims, and budget status in real time.

BUILT FOR THE WORKFLOWS YOU RUN

Build once. Support every incentive program.

Use one governed integration across departments while each program keeps its own audience, branding, reward mix, cadence, and post-claim action.

Research and surveys

Send participant compensation automatically after a survey or research milestone, with unique delivery and claim tracking.

Clinical trials

Connect incentive delivery to enrollment, visits, diaries, or other approved clinical-study milestones.

Customer loyalty

Trigger loyalty rewards after purchases, renewals, referrals, service recovery, or other customer milestones.

Employee recognition

Recognize employees after achievements, anniversaries, learning milestones, peer nominations, or manager approvals.

Marketing automation

Add incentives to CRM and marketing automation journeys for demos, referrals, reviews, advocacy, and retention.

Events and partner programs

Reward attendees, partners, resellers, and channel participants after verified participation or performance milestones.

MORE THAN A GIFT CARD API

Compare a basic reward endpoint with a complete incentive platform.

Decision factor

Basic reward endpoint

TruCentive Payette API

Unused incentive value

Often unknown until a separate reconciliation process, with limited program-level visibility.

Track unclaimed value by program; under Pay as You Go, it returns to your TruCentive account.

Reward relevance

A limited catalog or separate integrations by reward type, audience, and country.

Access gift cards, payments, merchandise, prepaid cards, charitable options, and SWAG through one integration.

Campaign delivery

A transaction creates a reward, but your team must build the branded recipient journey around it.

Create branded email or SMS delivery, personalized landing experiences, and reusable program configurations.

Follow-through

One delivery event with follow-up logic built and maintained in your application.

Automate claim-aware reminders and post-claim messages without rebuilding the communication workflow.

Measurement

Basic transaction status with separate reporting and reconciliation work.

Use API responses and webhooks to track delivery, recipient activity, claims, reminders, and unclaimed value.

A complete incentive API reduces integration sprawl while preserving program control, recipient choice, branded communications, real-time status, and reusable unclaimed value.

FROM SANDBOX TO PRODUCTION

Launch an API-powered incentive workflow with confidence.

01

Choose the trigger

Choose the application event that should trigger the incentive, then define eligibility, timing, attribution, and any approval rules.

02

Configure the experience

Configure the reward value, recipient-choice menu, brand, message, expiration, delivery channel, reminders, and post-claim action.

03

Integrate and test

Connect to the sandbox, authenticate securely, test requests and webhooks, and validate the full recipient journey before production.

04

Launch and monitor

Move to production, monitor delivery and claim events, reconcile program activity, and improve the experience using real-time data.

QUESTIONS DEVELOPERS AND OPERATORS ASK

Developer simplicity with enterprise control.

What can the TruCentive API deliver?

Gift cards, prepaid cards, payments, merchandise, charitable options, and SWAG can be delivered through branded incentive experiences, subject to availability by market and program.

Can recipients choose their reward?

Yes. Single and MultiSelect experiences can present a curated menu so recipients choose the reward that is most useful to them.

How do we track delivery and claims?

API responses and configurable webhooks provide status updates for delivery, recipient activity, claims, expiration, and other program events.

Can we automate email, SMS, and follow-up?

Yes. Configure branded email or SMS delivery, claim-aware reminders, and post-claim messages as part of the incentive experience.

Can we integrate without rebuilding our application?

Yes. Your application triggers the experience through RESTful endpoints while TruCentive handles reward delivery, recipient choice, communications, and event reporting.

How are security and compliance handled?

TruCentive supports enterprise governance with SOC 2 Type II controls, PCI DSS, HIPAA de-identification support, GDPR resources, role-based access, and a public trust center. Your implementation should still follow your organization’s security and privacy requirements.

BUILD THE EXPERIENCE. LET THE API HANDLE DELIVERY.

Build your first API-powered incentive workflow.

Bring your application workflow and incentive use case. We’ll map the trigger, API calls, recipient experience, webhooks, and path from sandbox to production.

RESTful API · Sandbox access · Real-time webhooks · 1M+ reward options · SOC 2 Type II certified