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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
Increase survey response, activate referrals, encourage honest reviews, and improve webinar follow-through with timely incentives your audience can choose. TruCentive makes the value exchange easy to design, global to deliver, and transparent to measure.
No credit card required. Build and send branded campaign samples before you commit.
Incentives are not the strategy—they are a focused nudge that reduces friction around a valuable action. Research shows monetary incentives can increase survey participation, while referral studies show the customers reached through trusted relationships can be more valuable. The strongest programs keep the reward relevant, the rules clear, and the outcome measurable.
Survey-incentive meta-analysis · Questionnaire-response systematic review · Referral programs and customer value · Referral contagion. Findings are study-specific and not guaranteed outcomes.
A modest reward gives people a concrete reason to act now instead of later. Its power comes from fit, timing, clarity, and ease—not price alone. Test the smallest amount that changes behavior while protecting response quality and unit economics.
Deliver the reward close to the requested action. Immediate fulfillment makes the value exchange feel credible and keeps momentum from leaking away.
State the action, eligibility, timing, reward, and fulfillment terms plainly. A small certain reward can be easier to understand than a complicated sweepstakes.
Let recipients select something useful to them. Choice improves relevance across demographics, preferences, and markets without multiplying campaign workflows.
Use an amount proportionate to the effort and audience. Start small, hold out a control group, and scale only when incremental value exceeds incentive and delivery cost.
Standardize governance and delivery while letting each campaign keep its own audience, value proposition, reward mix, cadence, landing experience, and post-claim action.
Thank customers, prospects, or research participants for giving their time and insight. Use unique links and prompt delivery after completion.
Reward the referrer, the new customer, or both after a qualified milestone. Make eligibility, attribution, and payout rules unambiguous.
Invite honest feedback without conditioning the reward on positive sentiment. Require clear disclosure and follow the destination platform’s rules.
Encourage live attendance, session completion, polls, or post-event feedback. Tie the reward to the behavior that actually advances the funnel.
Improve follow-through for scheduled demos, advisory boards, field events, user groups, and high-value meetings with a relevant thank-you.
Surprise profitable customers, support retention moments, recover service experiences, and make gratitude tangible after meaningful engagement.
TruCentive combines audience choice with the controls Marketing, Finance, Procurement, Security, and Legal expect. Build from templates or a blank canvas, personalize the experience, automate reminders, and see the who, what, and when of each delivery.
Mix gift cards, merchandise, payments, prepaid cards, and branded swag instead of forcing every segment into one reward.
Reach recipients in more than 150 countries, with national brands and 85,000+ local merchant options for market-level relevance.
Send by email, SMS, both, or bulk links. Add automated reminders that stop after claim and a post-claim message that moves people to the next action.
Track recipient activity and claim status. With Pay as You Go, TruCentive returns unclaimed incentive value to your account.
Unused incentive value
May be trapped in purchased cards, retained as provider breakage, or difficult to reconcile.
Returned to your TruCentive account under Pay as You Go.
Reward relevance
One reward or separate vendors by audience and country.
1M+ gift card, payment, merchandise, prepaid, and swag options.
Campaign delivery
Manual sends, disconnected tools, and generic fulfillment messages.
Branded email/SMS, bulk links, personalization, and reusable projects.
Follow-through
One invitation with no claim-aware communication.
Automated reminders stop after claim; post-claim messages can advance the journey.
Measurement
Spreadsheet reconciliation and limited recipient-level visibility.
Track delivery, recipient activity, claims, reminders, and unclaimed value.
TruCentive reports that 31.9% of digital awards, gifts, and incentives went unclaimed in 2025 and says most Pay as You Go customers save 23% after fees. Results depend on campaign design, audience, reward, claim rate, and attribution. See current pricing and features.
Choose one observable action—completed survey, qualified referral, honest review, live attendance, booked demo, or another funnel milestone. Define attribution and a control group before launch.
Match reward value to audience and effort. Write clear terms, select the reward mix, brand the experience, and obtain privacy, legal, tax, and platform review where needed.
Deliver by email, SMS, both, or bulk link. Schedule reminders for unclaimed incentives and a post-claim message for the next best action.
Measure incremental completion, qualified conversion, claim rate, cost per incremental action, downstream value, and fraud. Improve value, message, segment, and cadence—not just send volume.
Yes—when it is relevant, immediate, and proportionate to the requested effort. Small rewards reduce procrastination and make appreciation tangible. Test against a no-incentive control instead of assuming a universal effect.
They can affect who participates or how people answer. Keep questions neutral, disclose terms, avoid tying payment to particular answers, monitor data quality, and compare sample composition with a control group.
In the U.S., never condition compensation on a positive or negative review, explicitly or implicitly. Incentives should support honest feedback, material connections should be disclosed, and the review platform’s own policy may be stricter. Consult counsel for your markets.
They can if you reward registration alone. Tie fulfillment to live attendance, meaningful participation, session completion, or a relevant follow-up, then evaluate lead quality and pipeline—not just attendee count.
Yes. TruCentive offers international gift card options in more than 150 countries, alongside payments, merchandise, prepaid options, and local merchants. Confirm local availability, privacy, promotion, and tax requirements.
Under TruCentive Pay as You Go, unclaimed incentive value returns to your account. That makes breakage visible and reusable instead of turning it into provider margin.
Bring one real campaign and conversion goal to a TruCentive design session. Leave with a branded sample, a practical delivery flow, and a clearer view of economics and measurement.
1M+ options · 250+ countries and territories · Email, SMS & bulk links · Automated reminders · Unclaimed value returned with Pay as You Go
