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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
Turn repeat purchases, milestones, VIP moments, service recovery, referrals, and win-back campaigns into timely rewards customers actually value. TruCentive gives loyalty, CX, and marketing leaders flexible choice, branded delivery, automated follow-through, and transparent economics.
No credit card required. Build and send branded loyalty samples before you commit.
Customers do not experience a loyalty strategy as a spreadsheet of points. They experience it as a series of moments: Was the benefit useful? Was it easy to claim? Did it feel personal? Did the brand recognize the right behavior at the right time? The strongest programs connect modest, relevant rewards to a clearly defined next action—and measure whether that action was incremental.
TruCentive offers 1M+ gift card, merchandise, payment, prepaid, and swag options for recipient choice.
Deloitte consumer loyalty report · Deloitte Digital personalization research · TruCentive customer incentives. Survey findings describe preferences, not guaranteed retention outcomes.
A small reward can make recognition immediate and concrete without turning every loyalty moment into a large discount. The value comes from relevance, timing, progress, and ease. Test the smallest benefit that changes repeat behavior while protecting customer trust and contribution margin.
Milestones, streaks, and tier progress help customers understand what they have earned and what comes next. Keep rules attainable, transparent, and easy to explain.
Attach the reward to an observable behavior: a second purchase, renewal, qualified referral, anniversary, recovered relationship, or another meaningful lifecycle event.
One reward will not feel personal to every customer. Curated choice lets recipients select something useful without forcing teams to operate separate fulfillment workflows.
Model incremental margin after reward and delivery cost. Use holdouts, eligibility caps, expiration rules, and fraud controls instead of measuring gross redemptions alone.
Standardize governance and delivery while letting every lifecycle campaign keep its own segment, trigger, value, reward mix, message, cadence, expiration, and measurement plan.
Recognize a second purchase, reorder, renewal, subscription milestone, or category expansion with a benefit tied to profitable repeat behavior.
Celebrate anniversaries, spend or activity thresholds, tier advancement, streaks, and long-term relationship milestones without maintaining physical reward inventory.
Thank high-value customers with choice-based gifts, early-access perks, seasonal surprises, or personalized appreciation that feels more human than a blanket coupon.
Turn an approved recovery gesture into a fast, branded experience after a service failure. Pair the reward with an authentic resolution—not a substitute for fixing the issue.
Reward a qualified referral, testimonial, community contribution, or advocacy milestone with clear eligibility and disclosure rules.
Reconnect with lapsed customers after a meaningful trigger. Test timing, value, and message against a holdout so reactivation is not confused with natural return.
TruCentive combines customer choice with the controls Loyalty, CX, Marketing, Finance, Procurement, Security, and Legal expect. Build reusable projects, personalize branded messages, deliver through multiple channels, automate claim-aware reminders, and see the who, what, and when of each reward.
Mix gift cards, merchandise, payments, prepaid options, and branded swag instead of forcing every segment into one generic perk.
Reach customers with international gift cards in more than 150 countries, national brands, and more than 85,000 local merchant options.
Send by email, SMS, both, or bulk links. Automated reminders stop after claim, and post-claim messages can guide the customer toward the next approved action.
Track delivery and claim status. Under Pay as You Go, TruCentive says unclaimed incentive value returns to your account instead of becoming provider breakage.
Unused reward value
May sit in purchased codes, expire without visibility, or be retained as provider breakage.
Returned to your TruCentive account under Pay as You Go.
Customer relevance
Generic discounts, one reward, or separate vendors by segment and market.
1M+ gift card, payment, merchandise, prepaid, and swag options.
Lifecycle delivery
Manual sends, physical inventory, disconnected tools, and generic fulfillment messages.
Reusable projects, branded email/SMS, bulk links, personalization, and event-based workflows.
Follow-through
One message with manual resend work and no awareness of whether the reward was claimed.
Automated reminders stop after claim; post-claim messages can extend the customer journey.
Measurement and economics
Gross redemptions, spreadsheet reconciliation, and limited recipient-level visibility.
Delivery and claim tracking, reward-choice data, unclaimed-value visibility, and exportable reporting.
TruCentives typical Pay as You Go delivery fee is 6% and that most customers save 23% after fees because unclaimed value is returned. Verify current pricing and methodology before publication; actual economics depend on campaign design, claim rates, reward value, audience, expiration, and attribution.
Choose one profitable behavior: second purchase, renewal, tier milestone, referral, recovery, anniversary, or reactivation. Define eligibility, attribution, customer exclusions, and a holdout before launch.
Match the benefit to the customer, effort, lifecycle stage, and margin. Curate reward choice, write clear terms, brand the experience, and obtain privacy, tax, promotion, and legal review.
Deliver through email, SMS, both, or bulk link. Schedule reminders for unclaimed rewards and a post-claim message that reinforces gratitude or the next best action.
Measure incremental repeat rate, purchase frequency, retention, contribution margin, cost per incremental action, claim rate, and fraud. Optimize by cohort—not send volume alone.
No. TruCentive is the flexible reward-delivery and incentive-automation layer. It can support loyalty moments triggered by your CRM, CDP, commerce, service, or points system through integrations and workflow tools.
It can when the reward is relevant, timely, easy to claim, and tied to a meaningful behavior. A small reward will not repair a weak product or poor service; test incremental lift rather than assuming causation.
Use profitable triggers, modest values, eligibility caps, holdouts, expiration, and fraud controls. Judge performance on incremental contribution margin and lifetime value after total program cost.
Use customer data with permission and restraint. Personalize the reward mix, moment, message, and channel without exposing sensitive attributes or creating unfair eligibility. Follow applicable privacy and consumer-protection rules.
Yes. TruCentive offers international options in more than 150 countries alongside local merchants. Confirm catalog availability, currency, tax, sanctions, privacy, promotion, and customer-support requirements for each market.
Under TruCentive Pay as You Go, unclaimed incentive value returns to your account. That makes unused value visible and reusable instead of turning it into hidden provider margin.
Bring one customer segment, lifecycle trigger, and retention goal to a TruCentive design session. Leave with a branded sample, delivery flow, and clearer approach to measurement and economics.
1M+ options · 250+ countries and territories · Email, SMS & bulk links · Automated reminders · Unclaimed value returned with Pay as You Go
