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WORKPLACE WELLNESS

Turn healthy intentions into achievable, recognized progress.

Reward participation in health challenges, movement goals, preventive activities, mindfulness, hydration, sleep, recovery, and other approved wellness actions. TruCentive gives Benefits and HR leaders inclusive reward choice, timely delivery, claim-aware reminders, and transparent program economics.

No credit card required. Build and send branded wellness samples before you commit.

Workplace wellness reward pathway connecting inclusive activity challenges, achievable goals, mindfulness, healthy routines, milestone recognition, and reward delivery.
THE EXECUTIVE CASE

Wellness participation is designed—not announced.

A wellness portal alone does not create participation. Employees also need accessible choices, credible privacy boundaries, achievable goals, supportive working conditions, and timely recognition. Research suggests financial incentives can improve physical activity during interventions, with smaller effects sometimes persisting afterward. The strongest programs use incentives as one component of a broader workplace-health strategy—not as a substitute for culture, benefits, or job design.

15

studies in step-count analysis

A 2025 systematic review update included 15 studies in its most commonly reported outcome analysis: daily step count.

0.52

short-term standardized effect

The update found a moderate short-term effect on daily steps during incentive interventions: standardized mean difference 0.52.

0.20

follow-up standardized effect

At follow-up after incentives, the pooled daily-step effect was smaller but statistically significant: standardized mean difference 0.20.

1M+

wellness reward choices

TruCentive offers 1M+ gift card, payment, merchandise, prepaid, and swag options that can support varied employee preferences.

2025 physical-activity incentive meta-analysis update · Workplace incentive systematic review · CDC workplace health model · TruCentive wellness ideas. Effect sizes are pooled research results, not guarantees for a specific workforce or program.

WHY EVEN SMALL REWARDS MATTER

Recognition helps the next healthy action happen now.

A modest reward can help an employee act on an intention today: join a challenge, complete an approved activity, or mark a milestone. Its value comes from timing, attainability, relevance, and trust. Start small, offer alternatives, and scale only when participation quality and employee experience justify the total cost.

Reward participation—not health status

Favor voluntary participation and completion of reasonable activities. Avoid tying ordinary rewards to diagnoses, biometric values, weight, or a single physical standard unless the program has been reviewed for applicable requirements and reasonable alternatives.

Make progress visible

Use simple milestones, streaks, and progress markers so employees understand what counts, what they have completed, and what comes next.

Keep value relevant and inclusive

Offer reward and activity choices that fit different abilities, locations, schedules, cultures, caregiving responsibilities, and access to devices or facilities.

Support habits with the environment

CDC’s model combines individual programs with supportive culture, policies, benefits, leadership, and environmental changes. A reward cannot overcome workloads or conditions that make healthy activity impractical.

BUILT FOR WELLNESS MOMENTS

One reward engine. Many paths to well-being.

Standardize reward delivery and reporting while allowing every wellness initiative to keep its own audience, eligibility, alternative standard, milestone, value, channel, privacy model, and evaluation plan.

Step & movement challenges

Recognize participation in walking, rolling, stretching, active-break, cycling, or other inclusive movement challenges with activity alternatives that support varied abilities.

Activity goals & milestones

Reward approved progress milestones, consistency, learning, or challenge completion rather than reserving all value for a single winner or extreme outcome.

Preventive-care participation

Support eligible participation in screenings, vaccinations, education, coaching, or other preventive activities without sending diagnoses or results into the reward workflow.

Mindfulness & recovery

Recognize participation in meditation, stress-management education, recovery breaks, resilience activities, or use of approved well-being resources.

Hydration, sleep & healthy routines

Encourage achievable routines such as hydration, sleep education, healthy-break participation, ergonomic learning, or personal goal tracking without monitoring unnecessary health details.

Team, seasonal & community challenges

Run team challenges, seasonal campaigns, wellness months, volunteer activities, outdoor events, or charitable milestones with multiple ways to participate.

WHY TRUCENTIVE

Inclusive choice for employees. Clear control for program leaders.

TruCentive combines employee choice with the controls Benefits, HR, Wellness, Finance, Procurement, Security, Privacy, and Legal expect. Build reusable projects, deliver after an approved qualifying event, automate reminders, and monitor reward status without placing clinical information in the fulfillment flow.

1M+ ways to recognize progress

Curate gift cards, wellness products, merchandise, prepaid options, payments, swag, or charitable choices instead of assuming one reward motivates everyone.

Global and local relevance

Support distributed workforces with international options in more than 150 countries, national brands, and more than 85,000 local merchant choices.

Delivery that follows through

Send through email, SMS, both, printed or bulk links. Automated reminders stop after claim, and approved post-claim messages can reinforce the next program step.

Privacy-minded visibility and economics

Use minimum-necessary eligibility and completion data, track delivery and claims, and return unclaimed value under Pay as You Go. Program sponsors remain responsible for privacy, nondiscrimination, accessibility, benefit-plan, tax, labor, and wellness-program compliance.

A BETTER WELLNESS OPERATING MODEL

Compare what employees, Benefits, and Finance actually get.

Decision factor

Points, prize inventory, or manual fulfillment

TruCentive Pay as You Go

Unused reward value

May remain in purchased codes, expire without clear reconciliation, or become vendor breakage.

Returned to the TruCentive account under Pay as You Go.

Employee relevance

One prize, narrow wellness merchandise, or rewards that assume the same needs and abilities.

1M+ gift card, payment, merchandise, prepaid, swag, and other choice-based options.

Milestone delivery

Manual code purchasing, physical inventory, spreadsheets, and delayed fulfillment.

Reusable projects, individual or list sends, email/SMS, printed delivery, bulk links, and integrations.

Follow-through

Points accumulate out of sight or one message requires manual resend and support work.

Claim-aware reminders, resend and revoke controls, defined expiration, and approved follow-up communication.

Privacy and measurement

Reward operations may collect excessive wellness details while still providing limited cost visibility.

Completion-token workflows, delivery and claim tracking, reward-choice data, returned-value visibility, and exportable reporting.

TruCentive says its typical Pay as You Go delivery fee is 6% and that most customers save 23% after fees because unclaimed value is returned. Verify current pricing and methodology before publication; actual economics depend on participation, reward value, claim rate, expiration, workforce, and program design.

FROM ASSESSMENT TO IMPROVEMENT

Build wellness campaigns people can join—and leaders can evaluate.

01

Assess needs and barriers

Use workforce assessment, employee input, accessibility review, and aggregate data to identify needs and barriers. Define the program purpose, voluntary nature, audience, owner, budget, and privacy boundary.

02

Design inclusive goals

Create multiple ways to participate and earn. Document eligibility, reasonable alternatives, milestones, reward values, frequency, expiration, tax treatment, communication, and approval requirements.

03

Deliver after validated milestones

Have the wellness or activity system send only the approved completion signal needed for fulfillment. Deliver promptly through the selected channel and automate reminders for unclaimed rewards.

04

Evaluate and improve

Measure participation by eligible population, completion, claims, accessibility, employee sentiment, cost per engagement, and unintended effects. Use comparison groups where practical and revise the program—not the employee—when barriers appear.

QUESTIONS WELLNESS LEADERS ASK

Encourage healthy participation without overreaching.

Can small rewards change participation?

They can. Reviews and meta-analyses find improvements in physical activity during incentive periods, including some benefits from relatively small rewards. Effects vary, and persistence after rewards ends is generally smaller. Test the actual workforce and program.

What should a wellness program reward?

Prefer participation, education, approved activities, and attainable milestones. Rewarding a health outcome can create legal, ethical, accessibility, and fairness concerns and may require reasonable alternative standards.

How do we make challenges inclusive?

Offer equivalent activity paths, device-free options, reasonable alternatives, accessible communications, and rewards that work across locations and schedules. Involve employees and accessibility specialists before launch.

What health data should TruCentive receive?

Ideally, only the minimum identifier, eligibility status, approved milestone, and delivery information required to send the reward. Keep diagnoses, biometric readings, genetic information, and detailed activity histories outside the reward workflow unless specifically required and legally approved.

Can incentives reduce healthcare costs?

Do not promise that. Incentives may improve participation or activity, but healthcare utilization and cost depend on many factors. Evaluate long-term outcomes carefully and avoid attributing unrelated changes to the reward program.

What happens to unclaimed rewards?

Under TruCentive Pay as You Go, unclaimed incentive value returns to the account. Define how returned funds are reconciled or reused within the approved wellness budget.

MAKE WELL-BEING EASIER TO JOIN—AND EASIER TO OPERATE

Design your next wellness campaign today.

Bring one wellness challenge, eligible population, and participation goal to a TruCentive design session. Leave with a branded sample, inclusive milestone map, privacy-conscious delivery flow, and clearer measurement plan.

1M+ options · 250+ countries and territories · Email, SMS & bulk links · Claim-aware reminders · Minimum-necessary workflows · Unclaimed value returned with Pay as You Go