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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
Available reward types may include gift cards, prepaid products, direct payments, merchandise, charitable giving, or optional branded items. Catalog, geographic availability, fees, eligibility, expiration, and tax treatment vary by program and recipient location.
An incentive may change response patterns for a particular audience and offer, but it does not guarantee attention, conversion, engagement, satisfaction, loyalty, retention, revenue, or profit. Define an incremental outcome, use an appropriate baseline or holdout where practical, and include the full program cost before drawing conclusions.
MARKETING PROGRAM CONTROLS
Customer-value and loyalty literature can inform program hypotheses, but increased value does not automatically create loyalty. Treat loyalty, repeat purchase, and advocacy as outcomes to measure rather than promises.
Review the evidence, audience, offer, and attribution method applicable to the specific program.
Loyalty programs. A program may recognize eligible purchases or documented milestones. Publish terms, expiration, exclusions, account treatment, and jurisdiction-specific requirements; do not call repeat activity “loyalty” without measuring it.
Post-purchase thanks. A modest gift may acknowledge a completed transaction, but it should not be conditioned on a favorable review, testimonial, future purchase, or silence about a concern. Disclose incentives connected to reviews or endorsements.
Beta programs and trials. Explain eligibility, confidentiality, intellectual-property, data use, product limitations, trial length, renewal, cancellation, and compensation. A reward for participation must not depend on favorable feedback.
Demonstrations and meetings. Reward only legitimate, verified participation. Keep value modest and review recipient-employer policy, public-sector, healthcare, procurement, anti-bribery, anti-kickback, and tax restrictions.
Referrals. Define a qualified referral, obtain any necessary permission before contacting the referred person, disclose the reward, and prevent self-referrals, fraud, or improper influence. Generous rewards are not always appropriate.
Promotions and sweepstakes. Use official rules, eligibility, geography, dates, prize details, odds or winner-selection method, disclosures, and an alternate method of entry where required. Do not describe a chance to win as a guaranteed reward.
1. Audience fit without sensitive inference. Invite voluntary preference input and offer accessible alternatives. Do not infer health, disability, religion, ethnicity, financial condition, or other sensitive traits from demographics or behavior.
2. Clear communications and consent. State the sponsor, eligibility, required action, reward value or range, quantity limits, timing, expiration, fees, privacy use, support, and material restrictions. Obtain valid email or SMS consent where required, honor opt-outs and suppression lists, and follow platform policies.
3. Incremental measurement. Define the primary outcome and guardrails before launch. Use a baseline, holdout, randomized test, or other appropriate comparison; specify the attribution window; document assumptions; and separate correlation from causation.
A reward may make an eligible activity more noticeable, but it can also attract low-intent participation, fraud, or behavior that ends when the offer ends. Match value to effort, prevent coercion, cap exposure, and test whether the response is incremental and qualified.
Calculate full program cost: reward face value, platform and delivery fees, creative and media, administration, support, fraud and abuse controls, taxes, refunds, replacements, expiration, and the contractual treatment of canceled or unclaimed value. Do not claim sales lift, satisfaction, conversion, revenue, or ROI without an appropriate comparison and complete cost basis.
Use voluntary preference input, current catalog coverage, accessibility needs, and the program objective to curate eligible choices. Avoid targeting or personalization based on sensitive traits or undisclosed profiling.
Available gift cards, payments, merchandise, charitable options, currencies, languages, delivery methods, fees, and locations depend on the selected product, supplier, program terms, and recipient geography. Provide an equivalent alternative when a choice is unavailable or inaccessible.
Document the activity, eligibility, evidence of completion, value, limits, exclusions, timing, and support route. Examples may include a qualified referral, approved research or beta participation, an event, a survey, or a customer milestone.
Do not pay for favorable feedback, deceptive endorsements, unnecessary purchases, confidential information, or conduct that conflicts with recipient-employer or regulated-industry rules. A consistent customer experience matters, but an incentive does not prove loyalty or cause a desired behavior.
UNEXPECTED REWARDS REQUIRE THE SAME CONTROLS
Customer satisfaction is important context, but no single reward or experience is a complete business strategy. Measure the intended outcome and possible unintended effects.
Use customer feedback, service, product quality, and program data as separate inputs.
An unexpected reward may be appropriate after a documented milestone or interaction, but it does not guarantee delight, a closed deal, loyalty, retention, engagement, satisfaction, or advocacy.
Recipient choice. An eligible selection may improve practical fit. Offer accessible choices and a no-reward or charitable option where appropriate; do not ask recipients to disclose sensitive reasons.
Clear purpose. Explain why the reward is offered and make clear that it does not require a purchase, favorable review, endorsement, or future business unless those conditions are lawful, prominent, and part of the documented program.
Relationship context. A message from the relevant account or support team may identify the sender, but branding and personalization do not prove authenticity or trust.
Program categories. Available options may span practical needs, experiences, entertainment, merchandise, or charitable giving. Catalog, value, fees, expiration, and location restrictions vary.
Memorable quotations about customers and incentives can inspire hypotheses, but they do not establish how a specific audience will behave. Test the offer and measure qualified, incremental outcomes.
Reduce unnecessary steps, use accessible instructions, and provide a support route. No delivery method is effortless for every recipient, and a reward does not guarantee a positive or lasting impression.
Email, SMS, landing-page, or in-person delivery may be available depending on configuration, supplier, recipient location, device access, consent, and program terms. Collect only required contact data and protect it throughout delivery and support.
Automated reminders may notify eligible recipients, but they do not assure delivery, awareness, or redemption. Set frequency based on reward expiration, audience, consent, time zone, quiet hours, and channel rules.
An illustrative sequence might include an initial notice and a limited reminder before expiration. Test the cadence, honor opt-outs, suppress invalid contacts, and stop unnecessary messages after claim, revocation, expiration, or support resolution.
Coordinate email, SMS, landing-page, or in-person delivery only through approved channels. Confirm consent, sender identity, message disclosures, accessibility, security, retention, and ownership of recipient support.
Do not copy a fixed Day 1/Day 5/Day 15 cadence into every program. Frequency, final-reminder timing, and expiration notices should reflect the audience, offer, jurisdiction, channel rules, and measured complaint or opt-out rates.
Some recipients may prefer a choice over a preselected reward. Curate options of comparable value and provide accessible alternatives. Actual gift cards, payments, merchandise, currencies, fees, expiration, and geographic coverage depend on the program and supplier.
Campaign administration can include project configuration, recipient import, delivery, status review, and support, but ease and speed depend on data quality, approvals, integrations, volume, and configuration.
Share projects and recipient data only with authorized users under least-privilege access. Do not share campaigns outside the organization unless the arrangement, contract, privacy notice, security review, data-processing terms, and recipient permissions authorize it. Confirm available email, SMS, print, and in-person capabilities before promising a delivery method.
Post-claim messages may provide support or a final acknowledgment when the recipient has consented to that channel. Do not use reward delivery as permission for unrelated marketing, and do not condition the reward on a testimonial, review, referral, purchase, or public thanks.
Separate required transactional messages from optional marketing and provide applicable preference and opt-out controls.
Publish the expiration date and reminder plan before launch. Use a limited cadence appropriate to the audience and channel, and stop reminders after claim, revocation, expiration, opt-out, or confirmed nondelivery.
Monitor bounce, complaint, support, and opt-out data. A final reminder may be useful, but its timing should follow program terms and must not create false urgency.
Where current controls support it, authorized administrators may add recipients individually or through an approved import, review delivery status, correct details, resend a notice, or revoke an eligible delivery.
Validate source and consent, minimize fields, restrict access, log changes, define retention and deletion, prevent unauthorized reuse, and communicate material corrections to the recipient.
Build a project in the campaign builder with approved branding, recipient details, eligibility rules, consent records, disclosures, and incentive selections. Reward availability, fees, delivery timing, expiration, cancellations, refunds, replacements, unclaimed-value treatment, and tax obligations depend on program terms, reward type, supplier, and recipient location.
Project scope, billing, recipient eligibility, consent, and delivery requirements vary.
Confirm current security, privacy, payment, accessibility, tax, anti-bribery, anti-kickback, procurement, sweepstakes, marketing, and other regulated-audience requirements.
