Why Reward Catalog Numbers can be Misleading
Incentive reward catalog numbers mislead. How administrators can compare without being fooled by inflated totals.
Gratitude, Casual Incentives and Balance
Employers who want to win the battle for top talent are learning that pay alone isn’t the only mechanism to retaining employees.
Merch as a Research Incentive
Offering merch as a research incentive, alongside cash and gift cards, can improve participant satisfaction and reduce dropout in clinical, UX, and market research programs.
Incentive Delivery Shouldn’t Be a Black Box
Sending a reward is not the same as understanding incentive performance. A campaign may look complete once incentives are delivered, but delivery is only the first step.
Your First Payment Is Your Best Recruitment Tool
The payment process is one of the clearest tests of that commitment. It’s one of the most frequent touchpoints a participant has with the study organization.
Branded Research Incentives – Your Research Incentives Should Look Like You
CX and UX teams are raising the bar on participant rewards and providing incentives and reward experiences that feel as polished as the products they test.
Smart Incentives Build Brand Loyalty
Smart Incentives are a core strategy for turning everyday interactions into lasting loyalty. Loyal customers spend more, stay longer, and advocate for the brand publicly.
Seven Incentive Missteps to Avoid
Incentive and rewards programs spark motivation and recognize the behaviors that matter most. Here are 7 missteps to avoid.
Incentivized Honesty
In a world saturated with surveys and feedback requests, one national brand learned a hard truth: customers don’t always tell the whole story—unless they’re given a reason to.
Get to Know Your Customers
Incentives and rewards to customers and employees are more than just perks, they’re a way of expressing gratitude and building relationships.