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THE TRUCENTIVE BLOG

Rewards and Incentives Blog: Strategy and Engagement

Practical guidance and fresh perspectives on incentive delivery, research payments, and building reward programs people actually value.

Incentive Strategy · Research Payments · Employee Rewards

Insights on Rewards, Incentives, and Participant Engagement

Why Reward Catalog Numbers can be Misleading

Incentive reward catalog numbers mislead. How administrators can compare without being fooled by inflated totals.

Gratitude, Casual Incentives and Balance

Employers who want to win the battle for top talent are learning that pay alone isn’t the only mechanism to retaining employees.

Merch as a Research Incentive

Offering merch as a research incentive, alongside cash and gift cards, can improve participant satisfaction and reduce dropout in clinical, UX, and market research programs.

Incentive Delivery Shouldn’t Be a Black Box

Sending a reward is not the same as understanding incentive performance. A campaign may look complete once incentives are delivered, but delivery is only the first step.

Your First Payment Is Your Best Recruitment Tool

The payment process is one of the clearest tests of that commitment. It's one of the most frequent touchpoints a participant has with the study organization.

Branded Research Incentives – Your Research Incentives Should Look Like You

CX and UX teams are raising the bar on participant rewards and providing incentives and reward experiences that feel as polished as the products they test.

Smart Incentives Build Brand Loyalty

Smart Incentives are a core strategy for turning everyday interactions into lasting loyalty. Loyal customers spend more, stay longer, and advocate for the brand publicly.

Seven Incentive Missteps to Avoid

Incentive and rewards programs spark motivation and recognize the behaviors that matter most. Here are 7 missteps to avoid.

Incentivized Honesty

In a world saturated with surveys and feedback requests, one national brand learned a hard truth: customers don’t always tell the whole story—unless they’re given a reason to.

Get to Know Your Customers

Incentives and rewards to customers and employees are more than just perks, they’re a way of expressing gratitude and building relationships.

Immediate vs. Points-Based Rewards

Points based programs delay reinforcement of positive behavior, weakening the association between action and reward. Each day of delay between the behavior and the reward reduces the reward’s perceived value

Making Remote Work Really Work

Remote work is no longer just a pandemic necessity, it is firmly established in the workplace. And remote workers are more engaged than their office-bound counterparts.

Unused. Unclaimed. Unfair.

Incentive rewards companies are costing you serious money while promising you “free” delivery. The right Incentive Automation platform eliminates the confusion.

Emerging Trends in Research Payments

In the world of research payments—whether academic, clinical, or market-based—participant engagement is critical to success.

The Perfect Survey Participation Thank You Email

The U.S. Food and Drug Administration (FDA) and the American Medical Association (AMA) took significant steps in 2024 to address disparities in clinical research participation.

Sales Incentives

Short-term sales incentives boost performance and motivate sales staff to go the extra mile and improve sales success.

The Real Economics of Gift Cards

Gift cards are a key component of the incentive, payments, and rewards industry, but their financial intricacies and economics are often misunderstood.

Retention and Engagement Starts Here

Engaging and retaining employees is essential for the success of any organization. Keeping top talent and qualified employees onboard comes with big perks, like reducing the endless cycle of recruiting,

Small Acts, Big Impact

Gratitude and appreciation are powerful tools that positively influence employee well-being and enhance the success of your organization. Employees that feel appreciated report being more engaged and motivated, which adds

Upholding Equity in Clinical Research

The U.S. Food and Drug Administration (FDA) and the American Medical Association (AMA) took significant steps in 2024 to address disparities in clinical research participation.