RESOURCE LIBRARY

Agency Incentive and Reward Programs

This guide covers agency incentive programs.

Advertising agencies, marketing firms, and PR agencies easily harness the irresistible allure of gift cards, merchandise, and SWAG to create turnkey, compelling rewards and incentive programs to facilitate the success of agency-offered services.Kickstart lead generation, client retention, and good will for your agency clients with easy to manage programs.

Gift cards · Prepaid cards · Direct payments · Merchandise · Charity · Swag

IN CONTEXT

Why agency incentive programs matter

One platform for gift cards, branded swag, and merchandise — mix and match to fit any creative theme and deliver via email or SMS.

AT A GLANCE

Agencies use TruCentive to power programs their clients count on:

Lead generation offers and sales funnel nurturing
Survey and feedback campaigns with instant rewards
Event, webinar, and lunch-and-learn attendance incentives
Social media contests and sweepstakes prizes
Meeting and demo acceptance giveaways
Client retention and goodwill programs

Lead generation offers and sales funnel incentives

Lead generation offers and sales funnel nurturing

Survey and feedback campaigns with instant rewards

Event, webinar, and lunch-and-learn attendance incentives

CONTINUED

More ways agencies use incentive programs

Social media contests and sweepstakes prizes

Meeting and demo acceptance giveaways

Client retention and goodwill programs

IN DETAIL

Three key aspects to agency lead generation incentive programs

1. Make it a choice

Recipients engage more when they decide what they want. A curated mix of gift cards, swag, and merchandise drives higher claim rates and stronger brand impressions than a single reward.

2. Match your creative

The best incentive programs feel like an extension of the campaign. Mix and match reward types to fit the moment — a product launch, a trade show, a referral drive — so the incentive reinforces the message.

3. Eliminate the Waste

Unclaimed incentives are money left on the table. Automated delivery, timed reminders, and full refunds on unclaimed rewards mean every dollar in your client’s budget is working.

More on agency multi-account management →

IN DETAIL

EXCITING

Limited-time offers can incentivize potential clients to take advantage of exciting gift and premium offers that can help drive immediate action and interest.Attracting new prospects is a challenge. Give-away programs can used as part of agency programs that are geared towards filling the sales pipeline.

IN DETAIL

COMPELLING

Ad agencies and PR agencies can create compelling rewards and incentive programs to sell to their clients as part of their services.These programs can be designed to assist in lead generation, client retention, and attracting potential clients.

IN DETAIL

PERSUASIVE

Incentives and giveaways are attention-grabbing. They pique the interest of potential customers who may not have otherwise paid attention to the product or service being advertised.When executed strategically, these programs can drive increased sales and customer engagement and make agency programs successful.

PROGRAMS TO DELIGHT YOUR CLIENTS’ PROSPECTS!

“The best marketing doesn’t feel like marketing.”

— Tom Fishburne, Cartoonist

IN CONTEXT

Programs to delight your clients' prospects!

Offering programs to your clients that provide customers and prospects a fun choice of incentives and rewards can create interest and help close deals.

Empowerment

When your programs give prospects and customers the option to select their preferred incentives and rewards, they appreciate them more.

Boosted Enthusiasm

Providing the option for prospects and customers to choose incentives or rewards over and above free trials can resonate with them personally and increase their motivation to engage.

Differentiated

Agencies can differentiate themselves through their creative approach to campaigns. Incentives and rewards are a proven way to boost campaign success and set them apart from competitors.

Enhanced Perceived Value

By providing a variety of incentive choices, you can create a positive experience, leading to greater lead flow, higher engagement, and more successful programs. Incentives and rewards increases the appeal and memorability of marketing programs – and the success of agency programs.

Essentials

Life

Entertainment

“The best marketing doesn’t feel like marketing.”
— Tom Fishburne, Cartoonist

“Make your marketing so useful people would pay you for it.”
— Jay Baer, Writer

“Success is making those who believed in you look brilliant.”
— Dharmesh Shah, Writer

IN DETAIL

Prospect and Customer Recipient Experience

Make a positive impression

Running programs for clients should be simple and flexible.A streamlined and flexible process not only creates a positive experience for your customers’ prospects and customers but they also make a positive impression on your agency clients.You have the option to send incentives and reward choices through email, SMS messages, or in-person delivery, based on what suits your organization best.

IN DETAIL

Automated reminders keep prospects engaged

Automated reminders assure that prospects and customer get the news. Follow up messages may also be sent Post-claim to add an extra “thank you.”

Typical Cadence

Day 0 – Initial incentive deliveryDay 1 – Reminder of unclaimed incentive

IN DETAIL

A thoughtful follow-up cadence

Day 5 – Reminder of unclaimed incentiveDay 15 – Additional reminders as neededA final reminder 5 days prior to the expiration of your incentive offer

Email, SMS, or in-person delivery

IN DETAIL

A branded lunch-and-learn redemption experience

Lunch and Learn redemption page

A choice of dining incentive choices makes the event more memorable

IN DETAIL

Agency Program Management Experience

Convenience & Flexibility

Sending incentives and rewards is uncomplicated, seamless and flexible.Choose email, SMS message, or printed for in-person delivery, depending on your preference.Initial incentive award messages are followed up with automated reminders to help assure that participants claim their reward.

IN DETAIL

Reporting and post-claim engagement

Post-claim messages may be used in various ways, including additional thanks to employees.Robust reporting lets you instantly communicate the success of your agency programs to your clients.

Typical Cadence

Day 0 – Initial incentive delivery

IN DETAIL

A flexible campaign cadence

Day 1 – Reminder of unclaimed incentiveDay 5 – Reminder of unclaimed incentiveDay 15 – Additional reminders as neededA final reminder 5 days prior to the expiration of your incentive offer

IN DETAIL

Simple recipient and reward management

Incentive and Reward Delivery

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Incentive and Reward Delivery

ADDITIONAL DETAIL

More on agency incentive programs

Day 15 – Additional reminders as needed

GET STARTED

Incentive delivery that means more and costs less

Unclaimed rewards returned, always. Build a complete project in the campaign builder with your logo, your recipients, and your incentive selections, then send. Related reading: agency multi-account management.

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