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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
See what 1,620 U.S. businesses revealed about B2B gift card programs, including changing use cases, preferred reward values, and the strategies organizations use to improve results and return on investment.
This Coffee with TruCentive webinar summarizes the 2021 Gift Card Preference Survey and the practical decisions behind a stronger incentive program.
Gift cards · Prepaid cards · Direct payments · Merchandise · Charity · Swag
Coffee with TruCentive webinar: Listen as we discuss our 2021 B2B Gift Card Survey Results.
Listen to this fast-paced Coffee with TruCentive webinar for a concise review of our 2021 B2B Gift Card Survey Results. In less than 30 minutes, learn how organizations have shifted rewards and incentives to strengthen Marketing and HR programs.
The survey included 1,620 businesses across a range of industries and examines how and why organizations are evolving their gift card strategies.
See how business gift card use has evolved over the past three years.
Compare the brands and reward values that recipients respond to most strongly.
Review the strategy changes organizations made to improve program performance and return on investment.
Learn which departments are most active and the use cases they support.
See how organizations expected their gift card use to change during the following year.
We conducted our first survey three years ago and have added new questions to address an ever-evolving marketplace. We looked at trends in addition to adding some very interesting new data points for this year to address new features and use cases. Our study used a random selection of organizations all with revenue of more than one million dollars. We sent a series of four email invitations over a three-month period requesting participation in the 20-question online survey. We received over 1700 responses which we scrubbed to make sure no one company was over-represented. This process reduced the data set to 1,620 U.S. businesses. Of those 1620 businesses, 1,117 are currently using gift cards as rewards or incentives.
Organizations with more than one respondent were interviewed to assess overall usage and eliminate departmental or siloed disparities in the survey results.
Unclaimed rewards returned, always. Build a complete project in the campaign builder with your logo, your recipients, and your incentive selections, then send. Related reading: gift card preference survey, gift card incentive programs.
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Webinar playback
Listen to our fast-paced Coffee with TruCentive webinar as we discuss our 2021 B2B Gift Card Survey Results. In less than 30 minutes, learn how organizations have shifted their rewards and incentives strategies to enhance Marketing and HR programs. Our survey included 1620 businesses across many industries to better understand how and why organizations are evolving their gift card strategies.
B2B Gift Card Survey Results Detail:
We conducted our first survey three years ago and have added new questions to address an ever-evolving marketplace. We looked at trends in addition to adding some very interesting new data points for this year to address new features and use cases. Our study used a random selection of organizations all with revenue of more than one million dollars. We sent a series of four email invitations over a three-month period requesting participation in the 20-question online survey. We received over 1700 responses which we scrubbed to make sure no one company was over-represented. This process reduced the data set to 1,620 U.S. businesses. Of those 1620 businesses, 1,117 are currently using gift cards as rewards or incentives.
In this edition of Coffee with TruCentive, we covered:
Note: Organizations with more than one respondent were interviewed to assess the organization’s overall usage to eliminate any departmental or siloed disparities in the survey results.
