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RESOURCE LIBRARY

Halloween Employee Engagement Incentives

This guide covers Halloween employee engagement.

Halloween offers a familiar seasonal theme for an optional workplace celebration and a chance to build connection, morale, and team spirit.

Employees can dress up in costumes, decorate the office, and share in fun and games.

You can include virtual and offsite workers as well.

Gift cards · Prepaid cards · Direct payments · Merchandise · Charity · Swag

Employees in costume for a Halloween workplace engagement event
WHY HALLOWEEN ENGAGEMENT

Why Halloween employee engagement works

Halloween-themed events, costume contests, pumpkin carving, and friendly competitions can provide opportunities for team-building and informal connection.

Whether remote or in person, a thoughtfully planned Halloween activity can create a sense of excitement and community.

As a secular seasonal occasion, Halloween can provide a flexible theme for optional activities that encourage imagination and help teams bond.

Day of the Dead display honoring ancestors during Halloween engagement
PLANNING AND HISTORY

Plan prizes, activities, and Halloween history

Halloween SWAG bags make great prizes!

Halloween Engagement Ideas

Spooky Halloween History

HALLOWEEN POPULARITY

Halloween is Huge!

Halloween is widely observed in the United States and is also celebrated in many other countries through traditions such as costumes, candy, parties, and pumpkin carving.

Participation and spending change from year to year. For current planning context, consult the latest available Halloween participation data and Halloween spending data.

Because October 31 falls on a different weekday each year, choose a workplace date and format that fit your team’s schedule.

Costumed couple illustrating Halloween workplace engagement ideas
COSTUME AND PUMPKIN CONTESTS

Costume and pumpkin-carving competitions

Prizes and recognition for winners and participants can boost enthusiasm and add to the sense of fun and friendly competition.

Costume Competition

Invite in-office and remote employees to participate. Include prizes and participation incentives for remote workers so they can share in the fun.

Pumpkin Carving Contest

JUDGING AND PRIZES

Add judging categories, prizes, and decoration contests

Set a time limit, and have your judges score based on a few predetermined, fun categories. Add prizes and participation incentives to take the excitement up a notch!

Pumpkin Carving Contest

Set a time limit, and have judges score carvings based on a few fun, pre-set categories. Offer prizes and participation incentives to keep the energy high and make the virtual experience exciting

Halloween Decoration Competition

VIRTUAL DECORATIONS

Include virtual decorations and Halloween trivia

Invite a panel of judges and employees to vote for the best Halloween-themed decorations. Give out fun gifts for participants and winning teams.

Halloween Decoration Competition

Use the same panel and employee vote for the best virtual Halloween-themed decorations and backgrounds. Include fun gifts for participants and winning teams.

Halloween Trivia Contest

TRIVIA AND VIRTUAL ACTIVITIES

Add trivia prizes and virtual Halloween activities

Prizes for most correct answers, and the fewest answers, just to keep it fun!

Virtual Escape Room

Online event choices range from virtual escape rooms to online magic shows to virtual tarot card readings.

Prizes for every participant!

AT A GLANCE

Halloween engagement ideas at a glance

Halloween offers some great opportunities for folks inside and outside the office to participate in the Halloween engagement fun.

In-person events are easy to set up and manage. Remote workers can participate in the fun as well with a little bit of advance planning.

Here are just a few ideas:

Costume Competition

Host an in-office costume party

Host a Halloween costume party. Publish a list of winning categories in advance so folks can plan accordingly and go for the gold! Judges can be a mix of company executives and managers as well as an equal mix of line employees. Judging categories can be just about anything; “best individual costume,” “best group costume,” “most original costume,” “best movie-inspired costume,” etc.

Run a virtual costume competition

Make Halloween fun for remote and virtual workers by having an online costume competition. Costume judging categories should be announced in advance to provide employees an opportunity to do a bit of research and planning. Have them signup in an appropriate judging category. Use online voting to determine winners.

Organize team pumpkin carving

Bring in pumpkins and carving tools for individuals or teams. Team up employees for some friendly competition—it’s a perfect way to spark creativity, build camaraderie, and ramp up the fun. As they carve together, team members can share tips, bond, and boost each other’s pumpkin prowess.

Host virtual pumpkin carving

Host a virtual pumpkin carving contest for individuals or teams! Bring employees together online for some creative competition and build camaraderie and have fun. Participants can carve before, or during an online session and can share tips and show off their pumpkin skills during the event.

MORE HALLOWEEN IDEAS

Remote-friendly and hybrid Halloween activities

Decorate office workspaces

Invite employees to decorate their work areas where appropriate, or divide into teams and decorate designated shared spaces with a Halloween theme. Set a specific time limit. This activity can brighten the office and encourage teamwork.

Create remote Halloween backgrounds

Who says you can’t decorate for a video conference? This activity gives remote workers a way to join the fun. Let employees decorate the background of their remote workspace by adding props and backdrops with a Halloween theme. Artistically inclined participants might also develop virtual backgrounds for the judging.

Run hybrid Halloween trivia

A virtual trivia game focused on Halloween-related topics is a perfect way for everyone to participate together. Conduct these in-person or via online video conference. Grab a mix of questions that cater to various aspects of Halloween — from classic Halloween movies to Halloween traditions. Conduct the contest in 10-question blocks and have folks write down answers. Participants self-score when the moderator gives the answers after every 10-question block.

Host a virtual escape room

Virtual Escape rooms are great for teamwork and building camaraderie. They encourage players to work together, enhancing collaborative skills. There are several providers that have developed virtual escape rooms and other forms of online collaboration that work as Halloween fun.

STEP BY STEP

Spooky Halloween History

01

Ancient Times

Halloween has a history that can be traced back centuries. Here is a brief synopsis.

Halloween’s origins trace back over two millennia to the ancient Celtic festival of Samhain (pronounced sow-in), celebrated by the Celts of Ireland, the United Kingdom, and northern France. Marking the beginning of the Celtic New Year on November 1st, this festival symbolized the transition from the warmth of summer to the cold and dark winter. It was believed that, on the night before the new year, October 31st, the boundary between the living and the dead grew thin, allowing spirits to cross over into the world of the living. The Celts feared that these spirits could damage crops and wreak havoc, leading them to commemorate the night with sacred bonfires, sacrifices, and costumes designed to blend in with the otherworldly beings.

During these celebrations, Celts burned crops and animals as sacrifices to their gods. Costumes were fashioned from animal skins, and participants would attempt to tell each other’s fortunes, hoping to gain insight into the uncertain months ahead. The belief was that the Druids, or Celtic priests, could make prophetic predictions for the upcoming year, offering comfort as the long, dark winter approached.

02

Roman Times

With the expansion of the Roman Empire, Celtic territories were conquered, and Roman traditions began to merge with Samhain. Two Roman holidays influenced the evolving celebrations: Feralia, which honored the dead, and a festival dedicated to Pomona, the goddess of fruit and trees, whose symbol—the apple—gave rise to the Halloween tradition of bobbing for apples. These Roman customs, along with Samhain’s rituals, laid the groundwork for the future development of Halloween.

The rise of Christianity in the early centuries A.D. also played a significant role in shaping Halloween. In 609 A.D., Pope Boniface IV established All Martyrs Day in honor of Christian martyrs, and by the 9th century, this observance was expanded to include All Saints’ Day on November 1st and All Souls’ Day on November 2nd. These Christian holidays absorbed elements of Samhain and were intended to replace the pagan festival with a church-sanctioned celebration. November 1st became known as All Hallows Day, and the night before—October 31st—was referred to as All Hallows’ Eve, which later evolved into Halloween.

03

Modern Era

As time passed, Halloween began its transformation from a spiritual observance into the holiday we recognize today. In the New World, particularly in colonial New England, the celebration of Halloween was limited due to the strict Protestant beliefs of the region. However, in the southern colonies, such as Maryland, communities continued to gather for harvest-related festivities, including sharing ghost stories and participating in fortune-telling activities.

The mid-19th century saw the arrival of millions of Irish immigrants to the United States, many fleeing the Irish Potato Famine. These immigrants brought with them their Celtic traditions, which included customs related to Halloween. One of the most enduring contributions was trick-or-treating, a practice rooted in European customs where individuals would go door-to-door asking for food or money. In America, this custom evolved into children dressing in costumes and asking for candy, solidifying trick-or-treating as a core part of Halloween celebrations.

By the late 19th century, Halloween had largely become a secular holiday centered on community activities, costumes, and seasonal foods. Throughout the early 20th century, Halloween parties for both children and adults became popular, focusing on games, food, and festive gatherings. A cultural shift occurred during this time, with efforts to remove the frightening or grotesque elements from Halloween, transforming it into a more family-friendly event.

04

Today’s Halloween Traditions

The 1920s and 1930s saw Halloween grow into a community-centered holiday, with large parades and town-wide celebrations becoming common. However, this period was also marked by acts of vandalism, prompting local leaders to shift the focus of Halloween toward children. By the 1950s, with the post-war baby boom, Halloween had evolved into a child-centric holiday, with trick-or-treating moving from towns to homes and schools, making it safer and more accessible for families.

The Halloween of today, while primarily a fun-filled celebration of costumes, candy, and parties, still retains elements of its ancient past. The remnants of Samhain, a festival that once marked the merging of the living and the dead, linger beneath the surface of Halloween’s modern festivities. The traditions may have shifted, but the spirit of the holiday—one rooted in the thin veil between worlds—remains a powerful part of its enduring appeal.

This blend of ancient rituals, Roman influence, and centuries of cultural evolution has helped make Halloween a widely observed seasonal occasion in the United States. Participation and spending vary each year, while the focus has shifted from spirits and sacrifices to candy, costumes, and community activities. Halloween’s history remains a fascinating example of how societies adapt and reshape older traditions into modern celebrations.

ORIGINS AND CHARACTERS

Halloween origins, candy, and classic characters

Put your teams to the test with a Halloween trivia contest. Trivia contests work great in-person or online.

More Halloween Trivia Questions Here

Q: In what country did Halloween originate?

A: Ireland

Q: In The Addams Family movies, what is the name of the family’s butler?

A: Lurch

Q: What is the most popular Halloween candy in the United States?

A: Reese’s Peanut Butter Cups (according to CandyStore.com)

Q: What vegetable was originally used to carve jack-o’-lanterns before pumpkins?

A: Turnips

Q: In the 1978 movie Halloween, what is the name of the killer?

A: Michael Myers

Q: What was the first American city to host an official Halloween parade?

A: Anoka, Minnesota

Q: Who is the main antagonist in A Nightmare on Elm Street?

A: Freddy Krueger

Q: What is the fear of Halloween called?

A: Samhainophobia

Q: According to superstition, if you see a spider on Halloween, what does it mean?

A: It means a deceased loved one is watching over you.

FOLKLORE AND LEGENDS

Halloween folklore, traditions, and haunted legends

Q: Which U.S. state produces the most pumpkins?

A: Illinois

Q: What is the name of the villain in The Nightmare Before Christmas?

A: Oogie Boogie

Q: What does the word “hallow” in Halloween mean?

A: Saint or holy person

Q: What classic horror film features the line, “They’re here”?

A: Poltergeist

Q: What animal is associated with witches and Halloween, often considered a bad omen?

A: Black cat

Q: What ghost ship is said to haunt the seas and is often mentioned around Halloween?

A: The Flying Dutchman

Q: In the tradition of “trick or treating,” what was originally given to children instead of candy?

A: Soul cakes

Q: In Hocus Pocus, what are the names of the three Sanderson sisters?

A: Winifred, Sarah, and Mary

Q: In Beetlejuice, how many times must you say “Beetlejuice” to summon him?

A: Three times

Q: What is the name of the hotel in The Shining?

A: The Overlook Hotel

MOVIES AND FINAL TRIVIA

Horror movies, villains, and final trivia challenges

Q: What is the name of the doll possessed by a serial killer in Child’s Play?

A: Chucky

Q: In Scream, what is the name of the town where the killings take place?

A: Woodsboro

Q: Which horror movie features a character named Ghostface?

A: Scream

Q: In Halloween, what is Laurie Strode’s relationship to Michael Myers?

A: She is his sister (revealed in Halloween II).

Q: What item is used to kill vampires in most vampire movies?

A: A wooden stake

Q: What is the title of the 2017 horror movie where characters must remain silent to avoid being hunted by creatures?

A: A Quiet Place

Q: In The Blair Witch Project, what were the characters searching for?

A: The Blair Witch

Q: In It, what form does Pennywise the Clown often take?

A: A dancing clown

Q: In Friday the 13th, who was the original killer before Jason Voorhees took over?

A: Pamela Voorhees (Jason’s mother)

Q: Who played the “original” movie Dracula?

A: Bela Lugosi (1931)

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