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The True Cost of Incentives Delivery

This guide covers incentive program ROI.

Four Insights That Will Permanently Change How You Deliver Rewards, Gifts, and Incentives

Gift cards · Prepaid cards · Direct payments · Merchandise · Charity · Swag

four insights that will change your incentive programs incentive program ROI
OVERVIEW

Why incentive program ROI matters

Four insights that will change how you deliver rewards, gifts and incentives.

Four insights that can change how you deliver rewards, gifts, and incentives

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“Together, Walmart and Starbucks held about $3.5 billion in deferred gift card revenue,” said Lael Brainard, a member of the Federal Reserve Board”

— Lael Brainard, a member of the Federal Reserve Board

IN CONTEXT

Four Insights That Will Permanently Change How You Deliver Rewards, Gifts, and Incentives

Getting the most from your Sales, Marketing, or HR budget is more critical now than ever. You’re likely leaving money on the table with your current Reward, Gift, and Incentive programs. Here are four statistics that may change how you evaluate incentive program ROI. TruCentive automatically returns 100% of the unclaimed value of gift cards, merchandise, and payment deliveries for an average savings of 23%
  • The average claim rate on E-Gift cards over time peaks at just over 68%. That means 32% of your rewards, gifts, and incentives go unclaimed. That’s a 22% premium over our Pay as You Go plan.
  • Automated reminders significantly boost redemption rates and continually put your brand and messaging in front of your recipients.
  • Forgetfulness is the number one reason gift cards go unclaimed. Sometimes too many choices is NOT a good thing!
  • Typical TruCentive Projects have a 9% higher claim rate and 28% lower cost when the value of unclaimed gift cards is automatically returned to your account. Zero waste!

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“Together, Walmart and Starbucks held about $3.5 billion in deferred gift card revenue,” said Lael Brainard, a member of the Federal Reserve Board”

— Lael Brainard, a member of the Federal Reserve Board

Source: marketplace.org marketplace.org

IN CONTEXT

Traditional Delivery Compared With TruCentive

  • Per card delivery fee $0
  • Funds returned for unclaimed cards 0%
  • Added or exaggerated shipping cost

TruCentive Delivery

  • Per card delivery fee 6%
  • Funds returned for unclaimed cards 100%
AT A GLANCE

Last year, TruCentive customers saved over one million dollars!

Learn More…

What is “Delivery Breakage” ?

Free gift card delivery offers hide a hidden cost for organizations, known as “delivery breakage” in the incentives industry. This refers to unclaimed deliveries from which vendors profit over time. The facade of free delivery conceals a strategy where card delivery vendors profit from anticipated unclaimed deliveries, turning a seeming convenience into a significant gain for them, not the organizations. This practice leverages the likelihood that many gifts, awards, or incentives will not be claimed by their intended recipients, benefiting vendors at the organization’s expense. Trucentive returns delivery breakage automatically at the end of your specified date.

Typical Incentive Delivery Model

Recognition spark icon

68% Claim Rate

Vendor keeps 32% of the value

Gift box icon

Number of delivery reminders & brand impressions

Zero

Gift card icon

Merchandise markup

20-50%+ is typical

Participants icon

Post claim follow-up messages

Zero

Package icon

77% Claim Rate

TruCentive returns the remaining 23% of the value

CONTINUED

Last year, TruCentive customers saved over one million dollars! (continued)

Recognition spark icon

Number of delivery reminders & brand impressions: Four

Typical customer

Gift box icon

Merchandise markup

Gift card icon

Shipping cost

Zero

Participants icon

Post claim follow-up messages

Three

GET STARTED

Incentive delivery that means more and costs less

Unclaimed rewards returned, always. Build a complete project in the campaign builder with your logo, your recipients, and your incentive selections, then send.

No credit card required →

SOC2 Type II · HIPAA · PCI DSS · WCAG 3.0 · GDPR

The True Cost of Incentives Delivery

Four Insights That Will Permanently Change How You Deliver Rewards, Gifts, and Incentives

Getting the most from your Sales, Marketing, or HR budget is more critical now than ever. You’re likely leaving money on the table with your current Reward, Gift, and Incentive programs. Here are four statistics that may change how you evaluate incentive program ROI.  TruCentive automatically returns 100% of the unclaimed value of gift cards, merchandise, and payment deliveries for an average savings of 23%

four insights that will change your incentive programs

“Together, Walmart and Starbucks held about $3.5 billion in deferred gift card revenue,” said Lael Brainard, a member of the Federal Reserve Board

Source: marketplace.org

Last year, TruCentive customers saved over one million dollars!

What is "Delivery Breakage" ?

Free gift card delivery offers hide a hidden cost for organizations, known as “delivery breakage” in the incentives industry. This refers to unclaimed deliveries from which vendors profit over time. The facade of free delivery conceals a strategy where card delivery vendors profit from anticipated unclaimed deliveries, turning a seeming convenience into a significant gain for them, not the organizations. This practice leverages the likelihood that many gifts, awards, or incentives will not be claimed by their intended recipients, benefiting vendors at the organization’s expense. Trucentive returns delivery breakage automatically at the end of your specified date.

Typical Incentive Delivery Model

TruCentive Delivery