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Local gift cards — 100,000+ merchants selectable by ZIP code

Gift cards · Prepaid cards · Direct payments · Merchandise · Charity · Swag

AT A GLANCE

Why local gift cards matters

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100,000+

local merchants across the United States — selectable by recipient ZIP code

ZIP-based

selection — recipients always see merchants near them, not a generic national list

100%

of unclaimed local gift card value returned to your account automatically

IN DETAIL

The recipient enters their ZIP code — we show them what is nearby

Local gift cards solve a problem that national catalogs cannot: a Starbucks gift card is irrelevant to someone in a town that does not have one. TruCentive’s ZIP-based selection shows every recipient the merchants that are actually accessible to them.

Recipient enters their ZIP

At the point of claiming, recipients enter their ZIP code. TruCentive dynamically filters the merchant catalog to show gift card options from businesses in their area — not a pre-set national list.

100,000+ merchants nationwide

Why Local Gift Cards Feel More Personal

The local merchant catalog includes restaurants, coffee shops, salons, gyms, retail stores, entertainment venues, and service businesses across major metros and smaller markets throughout the US.

Most meaningful reward type

A gift card to a recipient’s favourite local coffee shop or restaurant feels personal in a way no national brand can match. Local gift cards rank among the highest-satisfaction incentive types for US recipients.

Mix with national brands

More on gift cards for employee rewards →

IN DETAIL

Combine Local and National Gift Cards

MultiSelect delivery lets you offer both local and national gift cards in the same program. Rural recipients see local options that are actually accessible to them. Urban recipients choose from an even richer mix.

IN DETAIL

Every type of local business — wherever your recipients live

Coverage varies by ZIP code and market. These are the merchant categories available across the TruCentive local gift card network.

Restaurants and dining

Local sit-down restaurants, fast casual, family dining, ethnic cuisine, fine dining

Coffee and cafes

IN DETAIL

Restaurants, Coffee Shops, Salons, and Gyms

Independent coffee shops, local cafes, juice bars, boba tea

Salons and spas

Hair salons, nail studios, massage, day spas, barbershops

Gyms and fitness

IN DETAIL

Retail, Fitness, and Pet Services

Local gyms, yoga studios, CrossFit boxes, pilates, martial arts

Local retail

Boutiques, bookstores, gift shops, specialty retailers, hardware stores

Pet services

IN DETAIL

Entertainment, Auto, and Home Services

Groomers, boarding, veterinary, pet supply, dog training

Entertainment

Movie theatres, bowling, mini golf, escape rooms, arcades

Auto and home services

IN DETAIL

More Local Service Businesses

Car washes, detailing, locksmiths, cleaning services, landscaping

AT A GLANCE

Local gift cards — frequently asked questions

How does local gift card selection by ZIP code work?

Recipients enter their ZIP code on the claim page and TruCentive shows them gift cards from local merchants in their area — restaurants, coffee shops, salons, gyms, retail stores, and more. The selection updates dynamically based on their location, ensuring every recipient sees options that are genuinely accessible and relevant to them.

How many local merchants are available?

TruCentive’s local gift card catalog includes over 100,000 local merchants across the United States. Coverage includes major metro areas, suburban markets, and many smaller cities and towns. Recipients always see the merchants available closest to their ZIP code.

What categories of local merchants are included?

Local merchant categories include restaurants and dining, coffee shops, salons and spas, gyms and fitness studios, local retail, pet services, auto services, home services, entertainment venues, and more. The specific merchants available vary by ZIP code and market.

Can local gift cards be combined with national gift cards?

Yes. TruCentive’s MultiSelect delivery lets you combine local gift cards with national gift card brands in the same program. Recipients see both local and national options and choose what is most relevant to them — giving rural and urban recipients equally appealing choices.

What happens if a recipient does not claim their local gift card?

TruCentive returns 100% of unclaimed local gift card value to your account at the expiry date you set. No manual request is required.

IN DETAIL

Every type of incentive, from one platform

Gift cards →

Prepaid & payments →

Merchandise & SWAG →

IN DETAIL

See a local gift card program built live in 30 minutes

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Incentive delivery that means more and costs less

Unclaimed rewards returned, always. Build a complete project in the campaign builder with your logo, your recipients, and your incentive selections, then send. Related reading: local holiday gift cards, gift cards for employee rewards.

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