CASE STUDY · UCHICAGO MEDICINE

From manual gift cards to survey rewards delivered in minutes

UChicago Medicine needed physicians to send and track branded survey thank-you rewards instantly—without purchasing gift cards up front or managing distribution by hand.

24/7 delivery · Pay only when opened · Unclaimed value returned

RESULTS AT A GLANCE

A simpler way to thank every survey respondent

Three operational improvements turned a manual reward process into an on-demand, trackable experience.

Send from anywhere

Physicians can deliver customized email or text rewards whenever a survey is completed.

See 24/7 delivery →

Remove manual purchasing

No store trips, prepaid gift-card inventory, or hand distribution to families.

See no-waste pricing →

See every delivery

Track whether each reward was opened and return unused value after the selected period.

See reporting and analytics →

THE NEW WORKFLOW

From completed survey to branded reward in four steps

Complete the survey

A respondent finishes the online survey and qualifies for a thank-you reward.

Send instantly

A physician sends a fully branded reward by email or text from anywhere.

Let recipients choose

Recipients select from a curated catalog of reward options.

Track and reconcile

UChicago monitors delivery and redemption, pays only for opened rewards, and recovers unused value.

Branded delivery · Recipient choice · Real-time tracking

FROM DAYS TO MINUTES

Survey thank-you rewards can move at the speed of the response.

UChicago Medicine now gives physicians an on-demand, branded way to reward participants—while retaining visibility into every delivery and every unused dollar.

READY TO MODERNIZE RESEARCH REWARDS?

Send branded incentives in minutes—with every delivery visible.

Build a streamlined survey-reward workflow with recipient choice, automated tracking, and unclaimed value returned to your program.

Explore research compensation →

24/7 sending · Recipient choice · Unclaimed value returned

University of Chicago goes Digital for Survey Rewards

UChicago wanted to streamline online surveys

UChicago wanted to streamline online surveys and help improve the thank you survey rewards process by giving physicians the ability to instantly send and track each gift 24/7. Using survey rewards UChicago was able to improve survey response rates, reduce management overhead and deliver rewards in minutes vs. days.

Learn how UChicago:

Enabled UofChicago to send out envelopes as needed from anywhere 24/7
Eliminated trips to purchase gift cards
Provided catalog of gift choices
Pays for items as needed and track if envelope opened
Physicians are now able to deliver a fully customized, branded email/text to each respondent upon completion of the survey

TruCentive eliminated the need to purchase gift cards, paying up front for any purchases, and manually distributing to families. UChicago can now quickly send rewards with full visibility to redemption while only paying for items when opened and having the remaining value of rewards returned to their account
after a defined period of time.

The University of Chicago Medicine, with a history dating to 1927, is a not-for-profit academic medical health system based on the campus of the University of Chicago in Hyde Park, and with hospitals, outpatient clinics and physician practices throughout Chicago and its suburbs. UChicago Medicine unites five organizations to fulfill its tripartite mission of medical education, research and patient care: Pritzker School of Medicine, Biological Sciences Division, Medical Center, Community Health and Hospital Division, and UChicago Medicine Physicians.