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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
Run partner incentives, sales rewards, SPIFFs, dealer programs, enablement campaigns, product launches, and loyalty initiatives with more relevant choice and less fulfillment friction. TruCentive helps Revenue, Channel, and Sales Operations teams deliver rewards promptly while giving Finance clearer status, controls, and program economics.
No credit card required. Build and send branded sales and partner samples before you commit.
Partners and sellers have competing priorities. A reward earns attention only when participants can understand the rule, influence the result, verify their progress, and value the outcome. Use incentives to focus approved behavior—not to replace competitive products, enablement, margin, manager coaching, or a healthy partner relationship. Define the behavior first, remove friction, then test the smallest meaningful reward that can create incremental action.
TruCentive offers 1M+ gift card, payment, merchandise, prepaid, and swag options for varied recipient preferences.
Retail team-incentive field experiment · Self-selected sales incentive research · IRF channel incentive research · TruCentive sales and channel guidance. Employee sales evidence should not be treated as proof for independent partners; results depend on design and context.
A modest reward can create a timely reason to complete the next approved action: finish product training, register a qualified opportunity, deliver a demo, submit usable data, or support a launch. Small does not mean trivial or universally effective. The amount must be credible relative to effort, and the action must be close enough to the participant’s control. Pilot, compare, and scale only when incremental value exceeds total program cost.
Closed revenue is delayed, noisy, and influenced by many people. Recognize verifiable leading behaviors—enablement, opportunity identification, deal registration, demonstrations, accurate sell-through data, service quality, or retention—when they are strategically useful and not easily gamed.
If a seller cannot explain what qualifies, how evidence is checked, when the reward arrives, and what can disqualify or be reversed, the program is too complex. Publish plain-language rules before activity begins.
A sales representative, dealer principal, technical specialist, and distributor team may value different outcomes. Segment only where the added relevance justifies the operational complexity.
Require participant eligibility, employer or partner approval where appropriate, verified evidence, duplicate detection, returns and cancellation rules, tax treatment, conflicts review, and anti-bribery controls. Never use an incentive to distort customer advice or reward improper influence.
Standardize reward delivery and reporting while allowing each program to retain its audience, qualifying behavior, evidence source, approval path, value, channel, expiration, funding owner, and measurement plan.
Run short, targeted incentives for approved activities such as qualified meetings, demos, new-product focus, verified expansion, or team goals. Avoid mechanics that encourage sandbagging, mis-selling, duplicate credit, or low-quality volume.
Reward completion of product education, role-based enablement, accreditation, solution workshops, or technical certification when verified by the system of record.
Recognize accepted registrations, validated opportunities, stage progression, clean pipeline data, or completed co-sell actions—not unverified names or activity counts that reward noise.
Create limited-duration programs for new offers, priority segments, competitive conversions, launches, or inventory objectives, with customer-fit, return, cancellation, and margin safeguards.
Support verified sell-through, merchandising, service milestones, tier progression, local-market execution, or distributor data quality without encouraging channel stuffing or misleading claims.
Reward joint account planning, accepted leads, implementation quality, renewal support, customer education, or approved loyalty milestones that build capability beyond a single transaction.
TruCentive complements the CRM, PRM, sales compensation, learning, and distributor-data systems that determine qualification. Keep performance logic in the system built for it; send only the approved milestone and minimum recipient data needed for reward fulfillment.
Curate gift cards, payments, merchandise, prepaid options, swag, or other approved choices rather than assuming one reward fits every partner role, geography, or program objective.
Support distributed sales and partner networks with international options in more than 150 countries, national brands, and more than 85,000 local merchant choices. Confirm availability, eligibility, and local requirements before launch.
Send through email, SMS, both, printed delivery, or bulk links. Automated reminders stop after claim, and approved post-claim communication can reinforce the next program action.
Track sent, viewed, claimed, and expired status; define approvals and expiration; and return unclaimed value under Pay as You Go. Program sponsors remain responsible for compensation, tax, privacy, sanctions, anti-bribery, antitrust, employment, dealer, franchise, and sector-specific compliance.
Unused reward value
May remain in purchased codes, expire without reconciliation, or become vendor breakage.
Returned to the TruCentive account under Pay as You Go.
Recipient relevance
One fixed reward, distant points, or an option that does not fit the role or market.
1M+ gift card, payment, merchandise, prepaid, swag, and other choice-based options.
Program delivery
Manual code purchasing, spreadsheet merges, local inventory, and delayed fulfillment.
Reusable projects, individual or list sends, email/SMS, printed delivery, bulk links, and integrations.
Program visibility
One launch message, manual resends, inbox confusion, and limited post-send status.
Claim-aware reminders, resend and revoke controls, defined expiration, and approved follow-up communication.
Governance and economics
Eligibility, evidence, reward cost, and claim data live in separate files with unclear ownership.
Minimum-data milestone workflows, delivery and claim status, returned-value visibility, and exportable reporting.
TruCentive says its typical Pay as You Go delivery fee is 6% and that most customers save 23% after fees because unclaimed value is returned. Verify current pricing and methodology before publication; actual economics depend on reward value, claim rate, expiration, partner mix, and program design.
Choose the strategic outcome first: pipeline creation, product readiness, launch focus, verified sell-through, service quality, partner capability, retention, or account growth. Define a behavior participants can influence and the customer outcome it should protect.
Document eligible organizations and individuals, geographic scope, evidence source, duplicate and dispute rules, value, timing, caps, returns, cancellation, tax, approval, anti-bribery, sanctions, and conflict requirements.
Have the CRM, PRM, LMS, distributor feed, manager, or approved workflow validate the milestone. Deliver only after approval, send through the selected channel, and automate reminders for unclaimed rewards.
Measure eligible population, active participation, verified behaviors, conversion quality, incremental revenue or margin, claims, cost per incremental outcome, tier movement, returns, disputes, and unintended effects. Use holdouts, matched regions, thresholds, or staged rollout where practical.
They can when they make a credible, controllable next action salient. But “small” is audience- and effort-dependent, and small rewards can be ignored or game the wrong metric. Pilot amounts and compare incremental behavior, quality, and total cost.
Reward the behaviors that build pipeline and capability: training, deal registration, accepted opportunities, demonstrations, accurate data, co-selling, service quality, or verified sell-through. Do not reward activity simply because it is easy to count.
Use control or holdout groups, baseline-adjusted targets, eligible-opportunity definitions, minimum quality standards, caps, returns and cancellation rules, and post-period analysis. Separate lift from seasonality, territory potential, price changes, and existing demand.
Segment by role, controllability, economics, growth potential, and local relevance. Keep tiers few enough to explain and administer. Choice within an approved catalog can add relevance without creating a separate fulfillment process for every group.
TruCentive can sit after the qualifying event through integrations, workflow tools, lists, or approved exports. Confirm the exact CRM or PRM connector, API, data fields, authentication, and implementation scope before promising native integration.
Review participant and employer eligibility, written rules, tax reporting, wage and commission treatment, anti-bribery and gifts policies, public officials and state-owned entities, sanctions and KYC, privacy, antitrust, dealer and franchise rules, customer disclosures, returns, chargebacks, and clawbacks with counsel.
Bring one seller or partner segment, one verifiable pipeline behavior, and one business objective to a TruCentive design session. Leave with a branded sample, proportional reward map, minimum-data fulfillment flow, and incrementality plan.
1M+ options · 250+ countries and territories · Email, SMS & bulk links · Claim-aware reminders · Minimum-data workflows · Unclaimed value returned with Pay as You Go
