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Unclaimed rewards returned to you
Support | 415-386-8600
Unclaimed rewards returned to you
Support | 415-386-8600
TruCentive is the all-in-one platform to curate, deliver, and track rewards, gifts, and incentive payments in real time, with zero waste. Every dollar of unclaimed value comes back to you, automatically.
TruCentive is changing the way organizations deliver rewards and incentives. Incentives automation lets teams motivate and delight employees, prospects, customers, and research participants with instant recognition and zero waste.
Founded in 2018 and headquartered in Palo Alto, TruCentive is led by founder and CEO Lori Laub. We operate as a fully remote company, which lets us attract the best talent anywhere in the world.
Traditional platforms profit from breakage, the roughly 32% of incentives recipients never claim. TruCentive charges a transparent delivery fee of about 6% and returns 100% of unclaimed value to the sender. In 2025 alone, we returned more than $6 million in unclaimed funds to our customers.
Countries and territories supported
Incentive and payment options
Average customer savings
Refunded to customers in 2025
We are passionate about each other, our performance, and our customers. We do the right thing, not always the easy thing, and we find common ground through give and take.
We communicate with intent, purpose, and transparency. We are all remote from someone else, and we are aware of how our actions impact others.
We are approachable, accessible, and supportive. We act without ego or pretension, and we express opinions with respect for one another’s perspectives.
We do not fear failure, we use good judgment, we are creative, and we pride ourselves on results. We understand the power of trust among our colleagues, users, and community.
A short demo is the perfect way to see how TruCentive helps you deliver rewards, gifts, and payouts, with every unclaimed dollar returned.
SOC 2 Type II · PCI compliant · GDPR-ready · 250+ countries and territories
