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PRESS RELEASE ARCHIVE

2022 Announcement: TruCentive Adds Square Local Gift Card Integration

On October 27, 2022, TruCentive announced an integration with the Square Gift Card Marketplace API intended to add participating local merchants to incentive programs. This archived release describes the announcement at that time; current catalog availability and terms should be confirmed before use.

Options may include gift cards · prepaid cards · direct payments · merchandise · charity · swag

TruCentive Local Gift Cards announcement graphic
THE 2022 ANNOUNCEMENT

What TruCentive Announced on October 27, 2022

On October 27, 2022, TruCentive announced that it had added Square Gift Cards to its then-current incentive catalog.

The release described a way for marketing, HR, and operations teams to include gift cards from participating Square sellers in employee, customer, and partner programs. Merchant participation, availability, denominations, locations, and program terms can change and should be confirmed for each project.

Square provides digital gift-card tools for participating sellers. See current information about Square Gift Cards. The 2022 release should not be read as a current statement about seller fees or platform coverage.

The announcement presented local gift cards as one option for organizations that wanted to direct recognition or incentive spending toward participating merchants near recipients.

It also described sender-curated choice across merchandise, national gift cards, payment methods, and local gift cards. Current selection depends on program configuration, recipient location, merchant participation, and catalog availability.

The release described local gift card themes matched to program messaging, such as nearby food, personal-care, or team experiences. Current merchant eligibility and category coverage should be checked before a theme is promoted.

Program economics: Funding, fees, expiration, cancellation, and unclaimed-value treatment vary by reward type and agreement. Confirm current terms before estimating savings or setting sender expectations.

Delivery and environmental context: The 2022 release described TruCentive as a virtual company and emphasized digital or merchant-based fulfillment. Digital delivery may reduce some advance inventory handling, but shipping, waste, and environmental effects vary by reward, merchant, and recipient choice.

Gift-card selection interface organized by recipient ZIP code
FROM TRUCENTIVE
“This integration with Square provides our customers with one more way to demonstrate their local community commitment by giving gifts and incentives that support the communities in which their employees, customers, and partners live and work. Building closer connections with local gift cards cycles money back into the community.”

— Lori Laub, CEO and co-founder of TruCentive

Statement from the October 27, 2022 announcement. It expresses the company’s rationale and is not independent evidence of community spending or economic impact.

ARCHIVE SUMMARY

A 2022 Expansion of Local-Merchant Choice

According to the announcement, the Square Gift Card Marketplace API integration expanded TruCentive’s then-current catalog with local merchant choices that organizations could curate alongside national gift cards, merchandise, and payment options. Current integration status, merchant coverage, catalog placement, and program terms should be confirmed before use.

EXPLORE CURRENT OPTIONS

Review Current Incentive-Delivery Options

Use the campaign builder to review current branding, recipient, incentive, delivery, and reporting options. Confirm catalog availability, funding, fees, expiration, replacement, unclaimed-value treatment, tax, privacy, accessibility, and messaging terms before launch. Related reading: gift card program economics and local gift card planning.

Confirm configuration, pricing, availability, and terms before launch.

Program controls and service scope vary by configuration. Review current security, privacy, accessibility, and compliance documentation during procurement.

press dots incentives

NEWS

TruCentive Integrates with Square Gift Card Marketplace API to Offer Organizations more "Shop Local" Options.

This integration with Square allows organizations to support local businesses via TruCentive’s incentive fulfillment and reward delivery platform as part of their employee, customer, and partner giving programs.

OCTOBER 27, 2022

“This integration with Square provides our customers with one more way to demonstrate their local community commitment by giving gifts and incentives which support the communities in which their employees, customers, and partners live and work.,” said Lori Laub, CEO and co-founder of TruCentive, “Building closer connections with local gift cards cycles money back into the community.”

TruCentive, the All-in-One Incentive Fulfillment and Reward Delivery Platform, has added merchandise deliveries to its catalog of gift cards and payment options.

Trucentive, the all-in-one incentives delivery platform, today announced it has added Square Gift Cards to its catalog of incentive options.

Marketing, HR, and Operations professionals can now include gift cards from Square’s expansive global network of sellers in their programs to encourage employees, customers, and partners to shop locally. Square Gift Cards allow sellers to offer digital gift cards to help increase sales, attract new customers and improve cash flow, and its inclusion on the TruCentive platform gives sellers access to the buying power of organizations at no additional cost. https://squareup.com/us/en/gift-cards

TruCentive makes it easy for organizations to promote local businesses and support their communities while allowing recipients to choose their favorite retailers using Merchant Gift Cards by Square. Local gift cards will enable them to think globally, shop locally, and ultimately fund a better tomorrow.

“This integration with Square provides our customers with one more way to demonstrate their local community commitment by giving gifts and incentives which support the communities in which their employees, customers, and partners live and work.,” said Lori Laub, CEO and co-founder of TruCentive, “Building closer connections with local gift cards cycles money back into the community.”

As organizations become more diverse, so have the preferences of employees, customers, prospects, and partners — offering a single item is unlikely to satisfy everyone. TruCentive allows recipients to choose from the sender’s curated selection of merchandise, national gift cards, payments, and now local gift card options. Senders can curate local gift card themes that match their program’s specific messaging. Whether encouraging employee wellness with a local spa card, or lunch with coworkers, senders can include local options that align with recipient preferences.

Savings
As with all TruCentive deliveries, 100% of the value of unclaimed gifts is automatically returned to the sender’s account based on their selected expiration timeframe or date.

Sustainability
TruCentive is committed to sustainability. We are, and always have been, a 100% virtual company giving us access to top talent worldwide. We deliver every incentive in real-time to eliminate the need for inventory or waste associated with unclaimed incentives. All our deliveries are digital or use world-class merchants with efficient delivery infrastructures to ensure we don’t add additional warehousing and re-packaging.