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NEWS · APRIL 16, 2025

TruCentive Introduces 'MultiSelect' Feature to Enhance Recipient Choice and Maximize Value

MultiSelect empowers recipients to fully utilize the value of their reward, gift, incentive, or payment by mixing and matching their selections.

TruCentive, the leader in incentive delivery and engagement, today announced the launch of MultiSelect, a groundbreaking new feature that gives incentive recipients the ability to select multiple items from a single gift delivery — dramatically increasing flexibility, satisfaction, and value with multiselect gift card rewards.

eGiftCards · Merchandise · Branded SWAG · Direct payments · Visa cards

MultiSelect delivery email showing multiselect gift card rewards being mixed and matched by a recipient
WHAT MULTISELECT DOES

MultiSelect empowers recipients to fully utilize the value of their reward, gift, incentive, or payment by mixing and matching their selections.

Recipients can now choose multiple eGiftCards, merchandise, branded SWAG items, and payments, ensuring they maximize the full value of every delivery without leaving an unredeemed balance. If a selected item has a fixed value that leaves a balance, recipients can easily allocate the remainder to variable-value options such as a Visa card, a digital gift card, or a direct payment.

10–30%

higher satisfaction when

recipients are offered choice

1

gift delivery holding

many selections at once

0

unredeemed balance

left on a delivery

FOR RECIPIENTS

Key Benefits for Recipients of multiselect gift card rewards

Recipients can mix and match brands, select multiple cards from the same merchant, or combine cards with merchandise — ensuring they fully utilize the value of every delivery.

Gift box icon

Full Reward Enjoyment

Recipients can receive and enjoy the complete value of their reward by allowing them to select a mix of options.

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Diverse Audiences

Offering choice empowers diverse audiences by respecting individual preferences, boosting satisfaction, and increasing engagement.

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Increased Satisfaction

Studies show that offering choice can increase satisfaction by 10–30% compared to providing a single option.

FROM THE CEO

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“MultiSelect reflects TruCentive’s commitment to giving recipients meaningful choice and flexibility while helping organizations maximize engagement and satisfaction. This feature is especially valuable in international markets where many gift card options have pre-set fixed values. Now recipients can mix and match brands, select multiple cards from the same merchant, or combine cards with merchandise — ensuring they fully utilize the value of every delivery.”

— Lori Laub, CEO of TruCentive

FOR SENDERS

Key Benefits for Senders

The same delivery that gives recipients more room to choose makes the program simpler to run and easier to account for.

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Increased Perceived Value and Equity

Providing greater choice boosts recipient satisfaction and improves overall program effectiveness.

Incentive budget wallet icon

Simplified Accounting

Budgeting is easier because the amount delivered is fixed — no need to account for extra merchant or delivery fees.

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Reduced Support Inquiries

Clearer visibility eliminates confusion over delivery charges or card fees.

TWO SIDES OF ONE DELIVERY

Multiselect gift card rewards: what changes for recipients and for senders

For recipients

For senders

Chooses how the value of the delivery is spent

Mixes eGiftCards, merchandise, branded SWAG and payments in one delivery

Selects multiple cards from the same merchant

Allocates a leftover balance to a Visa card, digital gift card or direct payment

Works where gift cards carry pre-set fixed values internationally

No unredeemed balance left behind

Higher satisfaction, engagement and perceived value

Fixed amount delivered, so budgeting stays simple

No extra merchant or delivery fees to account for

Fewer support inquiries about charges and card fees

WHY IT MATTERS

With the introduction of MultiSelect, TruCentive reinforces its commitment to continuous innovation and maximizing customer value.

As the all-in-one incentive delivery platform, TruCentive enables organizations to deliver gift cards, branded merchandise, direct payments, and customized swag—all from a single, seamless solution. TruCentive remains dedicated to helping organizations create memorable, flexible, and impactful engagement experiences worldwide.

GET STARTED

Send multiselect gift card rewards from a single delivery

Build the delivery in the campaign builder with your logo, your recipients and the selections you want to offer, then send. Unclaimed rewards are returned, always. Related reading: global incentive delivery, incentive merchandise choice and on-demand branded swag.

No credit card required →

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